Yili is one of the two giants of China's dairy industry, after the "melamine" incident in 2008, it paid more attention to milk source and production control, and has now become the dairy enterprise with the highest revenue in China, with a revenue of 68.058 billion yuan in 2017, surpassing Mengniu, which ranked second for several consecutive years. After several major food safety accidents, China's dairy enterprises have already begun to focus on the layout of upstream milk production, Yili currently has three golden milk source bases in Northwest, Inner Mongolia and Northeast China, and strives to develop high-quality milk sources in overseas pastures such as New Zealand and Australia.
 
In China's liquid milk market, yogurt occupies about 28% of the market. Compared with pure milk, yogurt has a richer and more varied flavor type, and is not prone to lactose intolerance symptoms after drinking, with a wider consumer group and a growing market capacity. Yili, Mengniu, Guangming and other first dairy companies are still the main competitors in the yogurt market, they have more mature channel distribution, better cold chain transportation control, and a wide range of product distribution.
 
Yili is slightly inferior to Mengniu in the yoghurt business, but it is still the top three brands in China's yogurt market in terms of sales, with a market share of 17.1% in 2015. In recent years, Yili has focused on the room temperature yogurt market, and the overall product style of its low temperature yogurt has not changed much. Although there are many types of Yili low-temperature yogurt products, almost all of them are flavored fermented milk, and the product formula is characterized by milk sugar, starter culture, thickener, other probiotics (or prebiotics), etc., which mainly meet the needs of popular yogurt consumption, and there are no healthy products such as low-sugar, low-fat or pure yogurt.
 
There are many types of Yili low-temperature yogurt, and the products cover all price points, but it is more inclined to the basic yogurt with cheap price and universal taste, and it is widely distributed, including original flavor, red dates, strawberry fruits, etc. The main probiotic series is slightly more expensive, and Chang Qing and large fruit pieces are high-end products, and the price of a single box is more than 8 yuan. Other Pareti, JoyDay, and Cheese Spots are new flavors that are still in the promotion period.
 
Yogurt itself is a health food, but pure yogurt still has a single taste, with a prominent sour taste and low sweetness. The popular yoghurt we often drink is more like a drink, sweetened with more sugar, and thickened with thickeners to create a sticky taste. Big brands such as Yili and Mengniu mainly sell yogurt with more added sugar, and the sugar content is generally not less than 12g/100g. Taking Yili's classic jujube flavor fermented milk as an example, 100g contains 2.6g of protein, 3g of fat, 12.5g of carbohydrate, and the calcium content is not labeled. If compared with pure milk, such yogurt has no advantage in protein and calcium content, and it will consume more added sugar when drinking, which is really not a "healthy food".
 
Yiyi focuses on adding active lactic acid bacteria "S· A· B· L", promoting a more unique yogurt flavor and promoting intestinal digestion. The active lactic acid bacteria in Yixiao yogurt include Streptococcus thermophilus (S bacteria), Lactobacillus bulgaricus (B bacteria), Bifidobacterium lactis (A bacteria), Lactobacillus acidophilus (A bacteria), Lactobacillus plantarum and Lactobacillus rhamnosus. These bacteria are all probiotics, but the effectiveness of probiotics is difficult to prove. If you ignore the probiotic factor, Yixiao is nothing more than milk sugar starter thickener of conventional flavored fermented milk, its 100g nutritional composition is 2.8g protein, 3.3g fat, 11g carbohydrate, belongs to low-sugar yogurt, the price is about 7.3 yuan / 450g, the price is affordable and worth buying.
 
Changqing and large fruit series belong to Yili's high-end yogurt, and the unit price is the highest among all products. The large fruit is a yogurt with added pulp, divided into strawberry mulberry, yellow peach strawberry, mango yellow peach, pineapple coconut and other flavors, and the amount of jam added in each large fruit yogurt is 12%, so the taste of large fruit yogurt is sweet and fragrant, and the fruit flavor is rich, which is reflected in the ingredient list is 14g/100g carbohydrate content. Overall, large-fruit yogurt is more of a snack than a diet food.
 
The price of 260g of large fruit yogurt is about 7.5 yuan, the price of 250g small package of Changqing series is 8.9 yuan, and the price of 450g large package is 13.9 yuan. Changqing series products combine the selling points of large fruit yogurt and Yixiao yogurt, containing jam ingredients and a variety of probiotics, and the nutritional content is the highest in Yili's low-temperature yogurt, but its protein content is still low, only 2.9g/100g. Changqing yogurt has a moderate viscosity and a sweet taste, so if you feel too sweet, you can soak it in sugar-free oatmeal or spread it on bread.
 
Yili low-temperature yogurt has been in business for a long time, and its strong corporate strength makes yogurt products sold in supermarkets in various regions, which is very convenient for online or offline purchase, and is one of the first choices for affordable yogurt. The fly in the ointment is that Yili has not launched a healthy low-temperature yogurt, and if it is for weight loss and fitness, it is not recommended to drink high-sugar yogurt.