Founded in 1924, Woolworths is Australia's largest supermarket, sharing about 80% of Australia's market share with Coles, another major supermarket giant. Woolworths is also Australia's largest online supermarket, with more than 1,200 offline supermarkets in New Zealand and Australia, as well as 2,000 other forms of chain stores including online malls, ranking 22nd in the 2017 global hypermarket rankings.
 
Coles and Woolworths are each other's biggest competitors, and their own brand milk powder is made from Australian milk source, both are produced by exclusive suppliers, and they often use the same manufacturer such as Maiko Dairy, so the quality and price are comparable. However, Woolworths has a wider range of sales channels than Coles, and it is also very convenient to buy online, so the sales volume is slightly better.
 
Woolworths supermarkets also have a number of its own brands, such as Woolworths select, Woolworths gold, Woolworths essentials, Woolworths homebrand, etc., and the adult milk powder currently on sale in China is under Woolworths select, with two types of whole milk powder and skimmed milk powder. There is little difference in protein and calcium content between the two, in 250ml of prepared milk, whole milk powder contains 8.6g of protein and 297mg of calcium, and skimmed milk powder has 8.2g of protein and 285mg of calcium. Of course, skimmed milk powder has lower calorie and fat content than whole milk powder, less fat stickiness, and a more refreshing taste, which is very suitable for drinking during weight loss. Compared with brands specializing in the production of milk powder such as Anchor and Deyun, Woolworths dissolves more slowly and has a slightly grainy taste, so it is recommended to brew with warm water below 60°C.
 
In Australia, Woolworths operates its own brand of milk powder and Woolworths homebrand, which is a family-style workshop, milk powder has a more mellow taste, pure and rich milk taste, has the same nutritional value as milk, and has high calcium content, which is more suitable for traditional milk drinks or cooking and baking ingredients in the family.
 
Since New Zealand enacted a strict RMP export regime, it has become more difficult to buy New Zealand milk powder, while global sales of Australian milk powder have skyrocketed, especially in the Chinese market. At present, Woolworths has settled in Tmall Global, it is very convenient to buy, 1kg of Woolworths is sold for about 80 yuan, two bags are more cost-effective, two bags of whole fat are about 108 yuan, and the price of two bags of skim is 143 yuan.