Australia is adjacent to New Zealand, has a temperate oceanic climate, and the ecological environment is suitable for the development of dairy industry, and is the second largest exporter of dairy products in the southern hemisphere except New Zealand. Australia's largest dairy producer is Maico Dairy, which has more than 60 years of production experience since 1950 and produces 3.6 billion litres of milk per year, and despite its declining performance in the past two years, its dairy processing still accounts for nearly 30% of Australia's dairy processing volume.
 
At present, Maigao is controlled by more than 2,600 dairy farmers, has 9 factories in Victoria and Tasmania, the production process complies with the requirements of the Australian food standard FSANZ, the collected raw milk is tested for temperature, somatic cell count, fat and protein quality testing and antibiotics before processing, the milk that does not meet the specifications is returned directly, and it also needs to go through at least 10 product quality tests after entering the processing process, and the finished product is tracked and recorded after production, and the product safety and quality are guaranteed.
 
Deyun is a subsidiary of Maigao Dairy, and it is also its most profitable brand, especially Deyun adult milk powder, which sold 15,000 tons in Australia in the first half of 2016, contributing more than half of Maigo's profits. Nielsen home scan data also shows that more than 73% of Australian households have purchased Deyun milk powder. In addition, Maico also OEM for other manufacturers and brands, the famous American infant milk powder brand Mead Johnson used to be its main customer, but currently mainly for Australian hypermarkets Coles and Woolworths' own brand dairy OEM.
 
Unlike European and American countries that are self-sufficient in dairy products, Australia's dairy industry is mainly export-oriented, and dairy cow breeding focuses more on producing milk with high milk content, so that cows are more suitable for the dairy production system, and the processed milk powder has a higher milk fat rate and protein. Deyun whole milk powder is a typical representative, using Maigao in the Australian pasture of raw milk drying, the protein content of 25.1g/100g, nearly 2 times higher than the general milk, the fat content of 28.6g/100g, after opening the package, the pure milk fragrance, the taste is mellow and delicate, and the calcium content is not low, each 100g of milk powder contains 837mg, the nutritional value is quite good.
 
Another skimmed milk powder also meets the requirements of "high protein and low fat" for people who need to lose fat, the fat content is 3% of the whole milk powder, and only 1.2g of fat is contained in each 100g of milk powder, although there is still a certain gap compared with Ai's Chenxi DANO skim instant milk powder, but the taste is more mellow, the milk taste is not heavy, and it is easier for people who don't like milk, and the protein content also has an advantage, which is 35.2g/100g, which is also a high level in the world. In appearance, Deyun milk powder powder is very delicate, easy to brew, and can be soaked with cold water if you are in a hurry. Many people think that it is safer to use water at 70°C or above for making milk powder, but in fact, high water temperature is easy to lose most of the heat-sensitive vitamins, which is not conducive to the preservation of nutritional value, and it is most suitable to brew with water around 40-50°C for daily drinking.
 
Maigao has always attached great importance to the Chinese market, and JD.com and China Resources Wufeng are both major shareholders of Maigao, and have set up a factory in Qingdao, Shandong Province, which is responsible for the production of Maigao infant formula and the agency of Deyun. At present, the Deyun milk powder on sale in China is imported from Australia, which is consistent with local products, and the price of both is less than 70 yuan, which is more than 100 yuan compared to the price of foreign brand milk powder, which is already very cost-effective. However, since August 2017, Deyun products have been refused entry many times due to exceeding the shelf life, inconsistent cargo certificates, unqualified packaging and other reasons, fortunately, most of them do not involve quality problems, and the products sold on the market are also qualified products, so there is no need to worry too much.