Known as the "Farm of the World", New Zealand accounts for 35% of the international dairy market and is the world's second largest dairy trading nation. Of course, this is due to Fonterra, the world's largest dairy processing and exporting company, which is a cooperative owned by tens of thousands of dairy farmer families and processes nearly 22 billion litres of milk a year, accounting for almost a third of the global dairy trade.
 
The unique natural environment is an important prerequisite for the excellent quality of New Zealand's dairy products, fresh air, pure water, fertile land and a mild and humid oceanic climate all year round provide a good growth environment for pastures, so most of New Zealand's dairy companies are free range, Fonterra is no exception, dairy cows live in a vast area of pasture with dense grass growth throughout the year, and the quality of raw milk is higher than that of general barn-fed milk.
 
The quality control of the whole process of raw milk from harvesting, transportation to processing is also the key to the quality of milk powder, in this regard, Fonterra has established a "from farm to table" whole control supply chain, each farm has undergone regular farm testing and Fonterra's independent environmental assessment to ensure the quality of raw milk; All ingredients and milk sources can be traced at every stage of transport and processing, ensuring that the final product meets the dual quality standards of New Zealand and Fonterra, and we can rely on the quality of our products compared to the two tests that small-scale dairies only carry out on the farm to harvest and form the finished product.
 
Fonterra has five core brands, of which Anchor is the first brand with assets of more than US$1 billion, supplying dairy products in more than 70 countries around the world. Born in 1886, Anchor originally belonged to the New Zealand Dairy Group, and was forcibly divested when it merged with New Zealand cooperatives to form Fonterra, and became a member of Fonterra again in 2005 through brand swaps. In 2013, Anchor entered the Chinese market, fresh milk and butter as the main business occupies the market sales champion all year round, in recent years, the development trend of adult milk powder is also good, and gradually become the first imported brand in offline sales.
 
There are two kinds of Anjia adult milk powder on sale in China: whole milk powder and skim milk powder, both of which are imported from New Zealand. Unlike most domestic products that add various nutrients, the raw materials of Anjia milk powder are extremely simple, whole milk powder adds a small amount of soy lecithin as an emulsifier to whole milk powder, and skim milk powder is directly based on skim milk powder as raw material, without adding any additional ingredients, and the taste is more fragrant. Of course, this also makes Anjia milk powder other types of nutrients less, mainly protein and calcium, Anjia whole milk powder contains 24g of protein and 800mg of calcium per 100g, compared with the average level of domestic brands of 18-20g/100g protein, 600-900mg/100g calcium, significantly better, 400g price of 39 yuan.
 
Anchor skimmed milk powder has lower calorie and fat content than whole milk powder, only 1g of fat per 100g of milk powder, but contains 33g of protein and 1100mg of calcium, which is at the middle and upper level in the world, and is very suitable for the elderly and people with high blood lipids, and the 1kg bag is less than 70 yuan. It is worth mentioning that skimmed milk powder will also separate fat-soluble vitamins such as vitamins A, E, D, etc. while removing fat, and the fat itself can also provide energy and necessary fatty acids for the human body, which cannot simply be said to be more nutritious than whole milk powder.
 
Recently, in order to adapt to the Chinese market, Anchor has also launched high-calcium whole milk powder cans, which are actually added to vitamin A and vitamin D on the basis of whole milk powder, with more nutrients, but there is little difference in protein and calcium content, and the absorption effect of added nutrients is also more general, but the price is close to 100 yuan, and it is not recommended if you pursue cost performance.
 
New Zealanders love to drink pasteurized milk, adult milk powder is not very popular in New Zealand, and Anchor's layout in adult milk powder is also slightly simple, so Fonterra has also launched a special adult milk powder brand Anyi for the Asian market, which is now one of its five core brands. According to Nielsen's 2008 to 2016 Hong Kong Adult Milk Powder Retail Report, Avent products have ranked first in Hong Kong for eight consecutive years. In the mainland, Anyi middle-aged and elderly milk powder is also the first choice for gifts to the elderly.
 
Anyi also uses Fonterra's milk source in New Zealand, but unlike Anchor, Anye's milk powder is not produced in New Zealand, but imported base powder from New Zealand and prepared and processed in Taiwan, Malaysia and other places. The Anyi milk powder sold in China is produced in Taiwan, and the Hong Kong version is produced in Malaysia, and the formula of the two is slightly different, but it is only slightly different in terms of nutritional content, which does not have much impact on the quality.
 
The former contains dietary fiber, vanilla flavor, sweet and smooth, and is suitable for young people in the weight loss stage; The latter does not add sucrose, has a light and delicate taste, and is prepared for middle-aged and elderly people. The calories provided by the two are similar, the protein is 21.3g and 21.7g respectively, and the fat and calcium content are exactly the same, 100g of milk powder contains 1500mg of calcium, and the price of 800g canned is 99 yuan. In general, Anjia and Anchor milk powder are different types of products, all members of the Anchor milk powder family can drink, Anchor prepares different products for specific groups, the price of Anchor is much higher than Anchor, if there is no special need for calcium, daily drinking can choose Anchor milk powder.
 
At present, the Chinese market has become the largest market for Fonterra's exports, and many domestic dairy companies will import large-package milk powder base materials to Fonterra for dairy processing. Some consumers have questioned that the milk powder of Anchor and Anchor uses domestic milk sources, but in fact, Anchor and Ann Jar products are imported from abroad and have nothing to do with domestic agricultural centers.