Founded in 1913 as a small grocery store, ALDI has now become the largest food retail chain in Germany, and its global strength should not be underestimated, ALDI firmly controls 10% of the Australian retail market, ranking 8th in the 2018 Deloitte Global Retailer Power Report. Farmdale is a dairy brand exclusively available in ALDI supermarkets, and its milk powder bags are definitely one of the hottest products in ALDI supermarkets.
 
The quality of the milk powder is closely related to the quality of the raw milk, and Farmdale does not have its own farm, but the milk is sourced from local suppliers. However, this also leads to a disadvantage, the quality of raw milk produced by the same farm is different, and dairy products such as liquid milk and cheese have higher requirements for raw milk quality, and suppliers will use high-quality raw milk for the production of liquid milk and cheese, and the quality of milk to make milk powder is inferior. On the other hand, brands specializing in the production of milk powder, such as Anchor and Ai's Chenxi, have their own farms and directly use the highest quality raw milk to produce milk powder, which has a better taste and flavor.
 
Of course, Farmdale also has its own advantages in the supermarket brand, in addition to direct drinking of milk powder, making cakes and desserts is also a very common practice, Farmdale has a small tutorial on the back of the package, detailing how to use its milk powder to make pastries, compared to Woolworths and Coles are both Australian supermarket milk powder, Australian locals are more willing to buy Farmdale's bagged milk powder to make cakes and biscuits.
 
Farmdale is available in two categories: Whole Instant Milk Powder, which won a Gold Medal at the Australian Dairy Competition (DIAA) and Silver at the Royal Cheese and Dairy Show in Sydney, and Skimmed Instant Milk Powder, which also won a Silver Award at DIAA. DIAA is Australia's only dairy technology competition, judged by industry experts on their technical level and highlighting the strength of a business and brand. The Royal Cheese & Dairy Show in Sydney is Australia's most popular and prestigious dairy competition, with thousands of participants each year.
 
In terms of nutritional value, in the prepared 250ml milk, Farmdale whole milk instant milk powder contains 8.8g of protein and 293mg of calcium, and skim instant milk powder has 8.8g of protein and 288mg of calcium, which is comparable to Deyun milk powder. In terms of taste, both are sweeter, smooth in the mouth, and the skimmed is less rich than the whole fat, which is more suitable for consumers who are sensitive to the fishy smell of milk.
 
In recent years, many overseas retail department stores such as Germany's Metro and Australia's Woolworths have used Tmall Global as a pedal to enter China, and in 2017, ALDI entered Tmall Global, and the Chinese name has also changed from the original "Aldi" popular in the Chinese circle to the official Chinese name "ALDI". At present, all the products sold by ALDI in China are supplied by Australian suppliers, and the price is in line with the level of mass consumption, and the price of both milk powders is about 60 yuan, which is worth trying for users who are looking for cost-effectiveness.