Founded in Japan in 1952, Kumano Oil Co., Ltd. is known for its cosmetics and toiletries, and its horse oil conditioner is the brand's most well-known product. KUMANOYUSHI Conditioner is silicone-free, non-irritating to the scalp and hair follicles, and uses horse oil instead of silicone oil as an oil additive in shampoos. Horse oil from Aichi Prefecture, Japan, is said to have an effect on improving frizzy and damaged hair after perming, and the user experience shows a different side from person to person.