LUSH is a British beauty brand founded in 1988, has pioneered shampoo soap, products are made of natural raw materials, all handmade, love to design unpackaged products, do not conduct any animal testing, very environmentally friendly. The biggest feature of the brand's conditioner is its beautiful appearance, not only in traditional packaging but also in lumpy shape, mostly using natural items (especially food) as raw materials and themes, and the outstanding advantage is that the hair will have a long-lasting fragrance after use. LUSH has a high market share in the UK, is positioned in the middle and high-end, and has no special targeting in terms of efficacy, but all of them perform stably and well. The brand's main consumer group in China is young people, and the price is small and expensive, but the products are very fashionable.