Founded in the United Kingdom in 1955, the Dove brand is the world's leading brand of feminine products and cleaning products, and one of the most valuable brands under Unilever, with annual sales of more than 2.5 billion euros. Dove started with soap at the beginning of its establishment, most of the products are known for their mildness, conditioner in repairing damaged hair, increasing hair shine, the brand has a long production history, strong strength, is one of the several trump cards with a high market share, the price is not too expensive, cost-effective.