Hong Kong's China Resources Group ranked 86th in the Fortune Global 500 in 2018, and Cestbon is the core of its beverage business. As the earliest pure water brand in China, Cestbon is one of the drafting units of the national standard, using the industry's most advanced two-stage reverse osmosis technology to produce water, with a filtration accuracy of 0.0001 microns. It has a market share of 20.9% in China's bottled water market, second only to Nongfu Spring, which is mainly engaged in natural water and mineral water, and firmly occupies the top spot in the domestic pure water industry.
 
After the wave of consumption upgrading in 2010, the bottled water industry has seen an overall trend of mineral water rising and pure water declining. In 2015, the sales of Cestbon bottled water exceeded 10 billion, becoming the first 10 billion brand in the bottled water market, and the market share exceeded Nongfu Spring for the first time, and briefly became the industry leader.
 
The stable market performance is due to the gradual expansion strategy, Cestbon was first entrenched in Guangdong, and began to expand nationwide in 2007 after sales exceeded one million. Pure water is a market-oriented industry, and Cestbon expanded its factories and markets from Guangdong to Guangxi and Fujian, first establishing a leading position in the South China market. Then it entered Hunan, Sichuan, Jiangsu, and then occupied the North China market with Beijing as the core, becoming a national brand. Up to now, Cestbon has built 25 factories across the country, close to various core markets, and has also spread the bottled water business across the country.
 
Cestbon is also one of the largest bottled water brands, bottled water business layout in 21 provincial-level administrative units including Inner Mongolia, Hainan and other key areas, full coverage of first-tier cities, Shenzhen, Guangzhou, Beijing parts of the area can directly order water in Jingdong, delivery to home.
 
Because bottled water is sealed with parafilm, it is not as good as bottled water, and it has always been the hardest hit area of pure water hygiene problems. After the empty barrel is recycled, it will be sterilized twice at 90°C, disinfected four times, and washed with purified water for four times, and filled in a 1000-level dust-free workshop, but the total number of colonies has also been detected to exceed the standard. The problem mainly lies in the pressure change in the transportation process, which Wahaha and Robust have suffered from. In fact, the total number of colonies generally does not affect human health, in 2015, the "National Food Safety Standard for Packaged Drinking Water" standard landed, canceled the total number of colonies, added the pathogenic bacteria Pseudomonas aeruginosa and class 2B carcinogen bromate, in fact, improved the health standards for pure water. After the implementation of the new standard, Cestbon bottled water has no unqualified record.
 
Cestbon 555ml drinking purified water is the king of the price of 2 yuan, the packaging design is stable, the center of gravity is downward, and it is not easy to pour. The water mark is the highest of all brands, there is almost no air inside the bottle, and there are few drawbacks to the packaging, except that the cap is too strong to screw. Other specifications include 350ml, 1555ml, 4.5L in family and 18.9L in barrels, and the market price of bottled water is 23 yuan, which is higher than the price of 20 yuan in the local water plant, and it is considered a medium price in branded water.