As a giant in the food industry, Nestlé has set up an independent Nestlé Water industry to take charge of Nestlé's global water business. Nestlé Water has a total of 72 bottled water brands, the core three are mineral water brands Perrier and San Pellegrino, and purified water brand Nestlé Youhuo, of which Nestlé Youhuo has achieved the best sales results in more than 20 countries at preferential prices.
 
Nestlé Optimal Purified Water is purified through 12 processes such as deionization, microfiltration and microbial filtration, which is not as efficient as reverse osmosis, but also ensures the purity of water quality. Nestlé Living has always been committed to environmental protection, and like Binglu, it also uses lightweight packaging, which reduces carbon emissions and saves expenses, and stabilizes the price of products in the 1 yuan area, but the bottle design is average and easy to pour.
 
In China, Nestlé Water has been producing bottled water since 1997 and has two factories in Shanghai, one in Tianjin and one in Yunnan to produce Nestlé Optimal Purified Water. Purified water is a market-oriented industry, and compared with other brands, Nestlé Youhuo's factory layout in China is small in scale and quantity, resulting in weak channel capabilities and average market performance in China.
 
In order to improve efficiency, Nestle Youhuo turned its attention to improving the added value of products, launched children's water in 2017, the content is still pure water, the packaging is changed to Disney, Zodiac and other image label paper, the retail price of 330ml is as high as 8 yuan, and it is also 3 yuan after discount. This operation is the same as many mineral water brands, but mineral water can highlight mineral components, pure water can only rely on IP to attract purchases, it is difficult to achieve long-term benefits, the current price of Nestle Youhuo children's water (12 bottles) is 18.8 yuan, a large drop.
 
Unlike bottled water, Nestle Youhuo's bottled water is relatively professional, laid out in 14 cities around four factories, and the regular and quantitative water delivery and water dispenser disinfection services are more mature than other brands, but the price is high, and the same capacity is 18.9L bottled water, priced at 24 yuan.