Jingtian is famous for the "aristocratic water" of the 100-year-old mountain mineral water, and it is easy to forget that it actually made a fortune through pure water. The production ratio of Jingtian pure water to Baisuishan mineral water is about 3:7, and without adding Jingtian pure water, the market share of bottled water in Baisuishan reached 9.6% in June 2018, ranking among the top three in China. If pure water is added, Jingtian's market share will be further close to that of Cestbon and Nongfu Spring.
In 2016, Jingtian pure water updated its packaging and distributed goods in supermarkets across the country, and it became a hit of the year in the context of fatigue in the pure water industry. This is due to Jingtian's long-term foreshadowing. A few years ago, Jingtian hid the word "Jingtian" from the mineral water of Baisui Mountain, which separated the two categories of mineral water and pure water, and dispelled consumers' doubts about Jingtian's professionalism. The two brands share a channel system to achieve a win-win situation.
Jingtian has more than 10 independent subsidiaries and production bases across the country, of which 4 large bases are close to mineral water sources, mainly producing mineral water. The production bases located in Shenzhen, Putian, Fujian, Xiamen, Nantong, Jiangsu, Tangshan Qianxi and other places are responsible for purified water, in addition to producing bottled mineral water from unofficial water sources.
Bottled water is only recommended for purified water. Jingtian is a company with a very sensitive sense of smell in the market, and after sensing the saturation of the bottled purified water market, it launched a 14.8L disposable bottled water in 2017. Without the shackles of recycling empty barrels, Jingtian easily covered the bottled water market to the whole country. However, the blowing and transportation costs of 14.8L disposable barrels are high, and a barrel is sold for more than 30 yuan, which is not an affordable choice, and the market response is little. From an environmental perspective, it is also recommended to buy recyclable bottled water as much as possible.
Jingtian's traditional bottled water service is also located near the factory, and the core markets include Shenzhen, Guangzhou, Foshan, Beijing, Putian, Wuhan and their surroundings, which are relatively limited, with a smaller capacity than other brands, priced at 20 yuan for 16.8L.
Limited by the long-term thinking of mineral water operation, Jingtian did not disclose the purification method of pure water. The processing and filling are carried out in a fully automatic and closed 100-level purification workshop, and there has never been a non-conforming report, which also provides water product guarantee. The packaging of Jingtian bottled pure water is closer to Cestbon, and the short and fat bottle is not easy to dump, and 560ml is sold for 35 yuan per box of 24 bottles, which is basically the same as Cestbon.