Similar to Binglu's Chun Yue, Youyue is a new brand launched by Master Kong in 2015 in response to the new national standard, replacing the declining Master Kong Mineral Water (now renamed Drinking Packaged Water). Youyue pure water is produced through eight processes including secondary reverse osmosis, and the technology is advanced. In addition, Master Kong is good at connecting retail channels such as supermarkets, convenience stores, and commissaries, penetrating into third- and fourth-tier cities, and has a wide range of offline markets, as of June 2018, Master Kong's bottled drinking water market share in China reached 9.3%, ranking fourth.
 
Master Kong is a Cayman Islands-registered, Tianjin-based, Taiwanese-listed Taiwanese company with a complex pedigree, and is generally considered to be a Taiwanese company, with instant noodles and beverages as the two pillars of its revenue. In 2016, Master Kong aligned with its partner PepsiCo and was certified by NSF to join the IBWA International Bottled Water Association. During the audit stage, a total of 74 factories of Master Kong Beverage applied for certification, all of which met the IBWA standard.
 
Different from the strategy of parallel brands of Binglu, Master Kong directly abandoned the country laid by mineral water, shaped Youyue as an independent brand, positioned in the 2 yuan area, and obtained better market performance than Binglu Chunyue with the help of long-term cooperation with the NBA. However, due to the saturation of the instant noodle and beverage markets, Master Kong's performance in 2018 was weak, and the price was raised in the first half of the year. Compared with Binglu Chunyue, which has the same positioning, the price of Youyue whole box (24 bottles) of 560ml pure water is 5 yuan more expensive, and it is sold for 43 yuan, which will be in a disadvantageous position.
 
In addition, Master Kong's eyes are more focused on bottled beverages, and he has not entered the bottled water market, and his future revenue will still rely on the bottled water business. At present, Youyue has only released 380ml and 560ml bottles of purified water to the market, with a bottle weight of less than 20g, and it has been filled with nitrogen like ice dew to make the container stronger. The packaging takes the elegant route and is quite popular with conference occasions, but the contribution rate is still not as good as that of Master Kong mineral water (now renamed drinking packaged water).