Suntory Japan
Pre-mixed cocktails originated in the West, but have become popular in Japan, where data shows that in 2014, Japan ranked first in the world with an annual per capita consumption of 6.3 liters. But in Japan, if you say you drink a premixed cocktail, you may not find it at all. This type of drink is often referred to as chuhai, which is a combination of shochu and highball (an alcoholic mixed drink), which refers to carbonated liquor; Both are made with sake and soda, with the only difference being that chuhai is based on shochu, while sawa does not necessarily use shochu and can use other liquors such as vodka, sake, etc. The history of chuhai dates back to after World War II. At that time, alcohol was in short supply in Japan, and most drinkers had to opt for shochu. However, the shochu at that time was not of good quality and had a foul smell. To make it delicious, the restaurant added soda and called it shochuhighball, which was eventually shortened to chuhai. When it comes to chuhai, the first thing that comes to mind for those who know must be Suntory. At present, there are many high-quality brands in the local Chuhai market, and Suntory is firmly in the first place with a 39% share. At...