The third place in the Japanese pre-mixed cocktail market belongs to Asahi. Asahi accounts for 13% of the pre-mixed cocktail market in Japan, and it is not uncommon for the three companies to strive for innovation in product design and production processes, and continue to introduce a wide range of flavors, and it is not uncommon for products to be benchmarked against each other. Japanese pre-mixed cocktails emphasize juice and carbonic acid, and are a drink that can be enjoyed at any time during casual entertainment. In addition to female consumers who are overwhelmed by alcohol, major brands are also targeting male consumers and developing high-alcohol series.
 
Asahi is best known for the Mogitate series, which means "freshly picked", and the pre-mixed cocktails in this line are made by juicing within 24 hours of the fruit harvest and have a fresh fruit flavor; We use fruits from specific regions, such as Miyazaki-Hyuga summer mandarins and Hanoi evening mandarins. With annual sales of around 9 million cases in the region, the series is by far Asahi's best-selling pre-mixed cocktail.
 
In response to the recent consumer trend of "juice sense", Asahi has also launched a luxury juice series featuring rich fruit juices, with a single grapefruit flavor and peach flavor with a juice content of 41% and 31% respectively, which is higher than the same high juice sense Kirin squeezed series of juice content, and the addition of real fruit grains is very eye-catching in the "juice pie" pre-mixed cocktail; With an alcohol content of only 4%, it's worth a try for those who can't get enough of it.
 
In response to another trend, high alcohol, Asahi has launched the Wilkins HARD series, which is sugar-free, carbonated and lemon-lime for added flavor. In today's Japan, chuhai (pre-mixed cocktails) are mostly vodka-based to avoid stealing the flavor. The Wilkins HARD series is unconventional, using gin as the base wine, bringing out the unique botanical aroma of juniper berries; With an alcohol content of 9%, the taste is pungent and the wine taste is heavy, suitable for food and greasy, and a Wilkinson Hard sugar-free dry has become the representative of the series.
 
In terms of price, the unit price of 350ml of chuhai is 140 yen, which is equivalent to about 8 yuan.