Kirin, one of Japan's four largest beer companies, is the first beer company in Japan, and its business includes alcoholic beverages and soft drinks, and pre-mixed cocktails are an important part of its alcoholic beverages. In 2018, in the Japanese pre-mixed cocktail category, Kirin ranked second with a market share of 28%.
 
Kirin's dominance in the pre-mixed cocktail market is due to its classic "Frozen Cocktail" range. Launched in 2001, the "Freeze" series has been a bestseller in the pre-mixed cocktail market for more than a decade and has propelled the Kirin to its market leader, with its iconic diamond-shaped design with a concave and convex middle of the can body, which can refract the light and create a sense of "icing", and the shape is avant-garde. The word "frozen" derives from its process, which means "frozen juice without heating", that is, juice is pressed at low temperatures and prepared using the raw juice. In order to fully preserve the original flavor, the base liquor uses vodka, which is purer and does not have much flavor than shochu. Although the juice content of the frozen series is not high, it still gives people a juicy and delicious taste, with an alcohol content of 5%, a low sense of carbonation, and a refreshing aroma. Frozen - Lemon, Frozen - Pineapple has been a hit since its launch and is worth checking out.
 
This press series provides a richer juice content, no added flavors, colorings, 5% alcohol, single product original press - pink grapefruit (45% juice), this press - orange (29% juice), this press - grapefruit (28% juice) fruit flavor is prominent, each of which ranks among the top of the Amazon best-selling list.
 
Similar to Suntory's -196°C Strong Zero series, Kirin also has a high-alcohol Strong series aimed at more male consumers, but this series does not emphasize fruity aromas, but focuses on carbonic acid. With an alcohol content of 9%, the representative item Strong-Dry, sugar-free, obvious wine taste, light fruity aroma, sufficient carbonic acid brings strong stimulation, and is more distinctive than other series of styles, so it has become a hardcore wine preferred by men. The Strong series is suitable for food pairing, and when you eat fried food, you can have a can to instantly sweep away the greasy.
 
In keeping with the tradition of not eating from time to time, the Kirin has a number of seasonal limited editions throughout the year. Since 2014, the Ice Freeze series has also launched a limited edition ice wine jelly every summer – with a rustling texture and a small number of portable bags, suitable for drinking when you go out.
 
Kirin's other series are also popular, including the Ice Freeze for Travel, as well as the Honqueo series and the Strong series. "Ice Knot of Travel" ingeniously combines the world-famous city, and makes the taste and can design corresponding to the city, the style is gorgeous, and it has collection value, and many people buy it for the design.
 
In terms of price, taking the 330ml specification as an example, a single can is about 100 yen, which is equivalent to about 6 yuan. In 2005, Kirin entered Shanghai, China, but the market was blocked, and now it has basically withdrawn, and only a few imported supermarkets sell offline, and online can only be purchased through daigou.
 
As the former leader of the pre-mixed cocktail market, Kirin's products are reliable and reputable, and the classic Ice Freeze series has a reputation and affordable prices, so it's worth checking out if you have the chance.