Jack Daniel's Whiskey is a favorite of many whisky lovers.
Jack Daniel's Distillery is located in the Tennessee Valley, where the best rice, rye and barley malt are abundant, and it is the oldest registered distillery in the United States. The winery is now also a very popular tourist attraction, with 250,000 drinkers making the pilgrimage there every year.
Jack Daniel's Whiskey is unique in that it is filtered on top of 10-foot-thick charcoal fired from sugar maple trees, and the charcoal-curated whiskey is stored and aged in carbonised white oak barrels. It was this final process that distinguished Jack Daniel's whiskey from bourbon, earning it the nickname "Tennessee whiskey." This product has been the champion of American whisky for many years.
In addition to being a neat drink, the most classic way to drink Jack Daniel's whiskey is to mix it with Coke in a 1:3 ratio, add ice, put it in a tall glass and garnish with lemon slices. Thanks to the widespread popularity of this drinking method, Jack Daniel's has launched a pre-mixed cocktail (RTD series) with three flavors: cola, lemon and apple, based on Jack Daniel's own whiskey, with a sweet base and a 5% alcohol content, which is also easy to drink for those who are new to whiskey.
The most popular item in the Jack Daniel's RTD series is Whiskey & Coke, which has a sweeter flavor and a stronger cola flavor than regular Coke, so it masks some of the flavor, and is generally more friendly to female consumers.
At present, the Jack Daniel's RTD series is the highest-selling foreign brand pre-mixed cocktail in China in 2018, and it is sold both online and offline. The online price of bottled 330ml is about 18 yuan. Overall, with the quality assurance of the house's whiskey, Jack Daniel's RTD series is a good choice to test the waters of whiskey cocktails, suitable for solo and pairing.