Smirnoff Ice is a pre-mixed cocktail line from Diageo, the world's largest liquor group, and its vodka brand Smirno. Diageo's business spans the three categories of distilled spirits, wine and beer, with a portfolio of alcoholic beverage brands including Johnnie Walker, Guinness and Shuijingfang.
 
Named the world's best-selling vodka brand in 2014 by spirits magazine The Spirits Business, Smirnel Vodka is known for its purity, making it a perfect base for cocktails. In 1991, Smirnoff launched a line of pre-mixed cocktails, Smirnoff Ice.
 
In Europe and the United States, it is still the mainstream pre-mixed cocktail brand.
 
One of Smirno's most popular pre-mixed cocktails is the Smirnoff Ice Original, which is a beer-based drink in the U.S. and vodka-based in other countries, often called Smirnoff Ice Red. Smirnoff Ice Red uses its own triple distilled vodka as its base liquor, which has an alcohol content of 5% and is translucent; Fruit juice-free, so it's clean, with a slight citrus flavor that provides a refreshing scent, and when chilled, it's perfect for summer lounging on the beach or with friends.
 
Interestingly, although Smirnel is a vodka brand, its ICE series products in the United States are all beer-based liquors, with a fresh malt aroma, light taste, an alcohol content of about 5%, and a soft taste, which is very different from the tough guy temperament of Smirnel vodka, so it is also called "yoga drink" by Americans.
 
For the Smirnoe ICE series, foreigners talk about the unique game related to it: Icing, officially known as "Bros Icing Bros", which is to hide a bottle of Smirnoe ICE and force a friend (or foe) to find it, and when found, the person needs to get down on one knee and quickly drink a whole bottle of Bros ICE. The game, which is bullying, resembles a way of testing the loyalty of members of some kind of fraternity, has been described by the New York Times as "the nation's largest viral liquor ban," and its popularity is evident.
 
The Smirno ICE series products are priced at $3-5 per bottle in the United States, equivalent to RMB 20-35, and have not yet entered the Chinese market.