In China, pre-mixed cocktails have become popular all over the country from niche liquor, that is, in the last five years. Most of the Chinese people's impression of pre-mixed cocktails comes from mainstream brands, including RIO.
 
From 2013 to 2014, RIO ushered in a period of rapid development, and a large number of advertisements for variety shows and film and television dramas created its surface prosperity. In fact, the homogenization of the domestic pre-mixed cocktail market is fiercely competitive, although it is still a dominant situation for RIO, but the quality of RIO itself is not too strong, untenable, with the emergence of more and more fruit wine and foreign cocktail brands, RIO's advantages may be unsustainable. In 2018, the tipsy series launched by RIO was suspected of copyright infringement and was sued by Suntory Corporation of Japan.
 
Indeed, in terms of collection distribution and visual design, RIO is the same as other pre-mixed cocktail brands: the low-alcohol tipsy series and the high-alcohol strong series are highly similar to Suntory; The High Juice Series is similar to the Kirin. However, RIO is fundamentally different from Japanese pre-mixed cocktails - most Japanese products are filled with real fruit juice, with little or no artificial additives; None of RIO's products use real juices, and all of them use concentrated juices and flavors to create flavors, although its original series claims to be "more juices"; The addition of preservatives, artificial sweeteners and artificial colours is also prevalent in RIO products.
 
On the other hand, the casual nature of RIO and Japanese pre-mixed cocktails is also very different. The product function of RIO is closer to that of European and American pre-mixed cocktails, and most of the consumption scenes are nightclubs, but European and American pre-mixed cocktails are much more cautious in the use of artificial additives.
 
RIO's most famous products are the 3 degrees tipsy series, which includes lactic acid bacteria vodka and white peach brandy. Lactobacillus vodka focuses on lactic acidity, with obvious milky taste, light wine taste, and a slightly astringent taste of yogurt; White peach brandy, with a strong peach aroma and a sweet taste, is a pre-mixed cocktail with a sweet style.
 
This pressed-pineapple is based on vodka, with an alcohol content of 4%, a strong pineapple aroma, and a light wine taste; Qiangshuang - Lemon is based on vodka and white rum, with an alcohol content of 8%, a strong wine taste, a sour and bitter taste, and a relatively large stamina, which is suitable for accompaniment to meals and greasy.
 
Judging from the offline price, the 330ml canned tipsy series is priced at 7 yuan, and the 275ml classic model is about 15 yuan, which is on the high side. Although there is still a lot of room for improvement in the quality of RIO, its bright color and stylish appearance make it ideal for parties to set the mood, and most importantly, you can easily buy it in any supermarket convenience store.