VK, full name vodka kick, was founded in 1999 by the global brand GBL (The Global Brands Ltd). In 2007, VK launched a range of pre-mixed cocktails, which remained the No. 1 seller in the UK ready-to-drink channel for two consecutive years in 2012 and 2013. In Morning Advertiser's statistics on global alcohol sales, this brand was on the 2018 Top Beverage Brand RTD Sales TOP9 list, with single products VK Blue and VK orange &passion fruit ranking 3rd and 5th respectively.
 
If you're tired of mainstream Chinese cocktails, VK is an alternative. The sky blue liquor and the bold and retro British VK logo on the bottle form the main image of the wine. VK and WKD are both mainstream pre-mixed cocktails in the British market, and the differentiation is not high, because the pre-mixed cocktails in the UK are mainly for teenagers, and the consumption places are mostly bars, discotheques and other night clubs, which also leads to a high degree of similarity between the two in terms of market positioning and products.
 
The VK pre-mixed cocktail is based on vodka, with pure sparkling water instead of distilled water, and natural fruit juices with an alcohol content of 4%. The vodka is pure, the juice is flavorful, the alcohol content is low, and the preparation method is decent, with the exception of VK Blue, which does not contain fruit juice. Similar to energy drinks, VK pre-mixed cocktails also contain taurine and caffeine, which makes people excited, catering to the needs of Chinese New Year's Eve socializing, if you are allergic to caffeine or have insomnia symptoms, it is not recommended to buy VK.
 
In 2014, VK entered the Chinese market and sold both online and offline, with a price of about 60 yuan for 6 bottles. However, in the Chinese market, it is not as good as mainstream brands, and the online flagship store is currently closed, and it is difficult to find it offline. On foreign online shopping platforms, a single bottle of 275ml is priced at 2-3 pounds, equivalent to 18-27 yuan.