L'Oréal has been ranked first among the world's top 100 beauty companies for consecutive years, with annual sales of more than US$28 billion, and is a clear leader in the cosmetics industry. L'Oréal Paris is one of the most recognizable and longest-standing consumer cosmetics brands in the L'Oréal Group, and the group's highest sales brand in China. In 2018, L'Oréal Paris won the second place in the beauty category and ranked seventh in the entire industry.
 
L'Oréal Paris is better known for its hair oils than elastin. The main components of hair care essential oils are mostly silicone oil and other oils, which are similar to elastin, but the content is higher and the moisturizing effect is better, while elastin often has some styling functions and is suitable for disobedient hair.
 
L'Oréal Paris's domestic products are quite different from foreign products. Foreign products are similar to Sebastin, which are more suitable for the needs of people with curly and unkempt hair. CURVE IT Curl Taming Gel Cream does not contain polymers, but instead uses polyols, silicone oils and emulsifiers to provide a conditioning effect, combined with a variety of amino acids. There will be a slight stiffness when it is haired, and it is soft and light after drying, and the holding force is weak, so it is suitable for large rolls and tap rolls. Unlike Sebastin, CURVE IT Curl Taming Gel Cream does not have sunscreen and brightening effects, so it is cheaper, only about 65 yuan.
 
In China, L'Oreal has only one elastin, that is, mermaid roll elastic milk, which is priced at 70 yuan. It uses VP/VA copolymer as the main styling agent, with a high content of cetearyl alcohol, glycerin, and silicone oil, which can provide a certain styling effect, and not only after use, but also after the hair is stiff. However, this elastin is relatively lacking in the use of active ingredients. L'Oréal Paris products tend to be overly aromatic and cause confusion to consumers, and although this elastin also uses a variety of spices, including allergenic fragrances, it has a fresher taste and lingers for hours.