Moxiang is operated by Taizhou Ouye Trading Co., Ltd., which was originally mainly engaged in e-commerce agents for various types of cosmetics, and founded its own brand Moxiang in 2016. Within one year of its launch, Moxiang has gained nearly 20 million sales. At present, Moxiang Elastin is produced by Guangzhou Yongjia Cosmetics Co., Ltd. on behalf of others.
 
Magic Fragrance deals in a variety of washing and styling products, and the elastins on sale are Volumizing Curl Elastin and Avocado Elastin, the former focuses on fixing volume and plumping, and the latter focuses on relieving frizz and moisturizing and supple. The price of Magic Fragrance Elastin is not high, but the ingredients are stacked very sincerely, using a variety of quaternary ammonium salts, combined with glycerin, vitamin B5, and hydrolyzed wheat protein and soy protein double protein ingredients. Volumizing Curl Elastin is also added with jojoba seed oil for added moisturizing, while Avocado Elastin is changed to avocado oil, which makes little difference in use.
 
The elastin of the magic fragrance has a certain ability to fix the volume, and the styling ingredients are mainly PVP, which is more fragile after film formation, and the hair will be slightly stiff after use, and the naturalness is slightly lacking. However, the fragrance of the two elastins is relatively strong, and some consumers have reported that they do not smell very good.
 
The price of magic fragrance elastic is about 30 yuan, which is 280ml, and the purchase of the product will generally give a trial pack. As an e-commerce brand, the purchase of magic incense is also very convenient, and it can be purchased on major e-commerce platforms.