List of product brands > Personal care > Hair care > Elastin > Schwarzkopf Schwarzkopf elastin Updated: 2025-02-20

Schwarzkopf 施华蔻

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Schwarzkopf How about Schwarzkopf Elastin Brand introduction

In 1989, Hans Schwarzkopf opened a small shop selling perfumes and beauty products in Paris, France, and the brand Schwarzkopf was born here. Today, Schwarzkopf has gone global, selling in more than 150 countries around the world, becoming one of the world's top three manufacturers of hair products. Schwarzkopf has always been a leader in the hairdressing industry and a pioneer in the field of hairdressing, inventing the first liquid shampoo and launching the first hair styling agent. Today, Schwarzkopf has not slowed down its research and development pace, with 7,600 hairdressing patents.
 
Schwarzkopf only entered China in 2004, but its penetration has been quite rapid, as evidenced by its online sales figures. Schwarzkopf has been the champion of Tmall hairdressing brands for 6 consecutive years until 2017 Double 11, and also won the double championship in the perm and hair styling categories in 2017.
 
There are sulfur and hydrogen bonds in human hair, and the sulfur bonds in the hair are often destroyed during perming, allowing them to be rebuilt, which is generally irreversible. Hydrogen bonds can easily break when the hair is wet, and will return when the hair is dry, affecting the perm effect. As a result, curls look better when wet. Elastin is a product that is used to moisturize and style hair to maintain curl, and it can also have a certain hair care effect.
 
Schwarzkopf's elastin is from the Got2 series and the OSIS series, and the OSIS series is produced in Slovakia, which belongs to the professional line, mainly for salons and hair salons, and is priced at about 100 yuan. The fragrance of the OSIS series is relatively strong, but it smells very good, among which the voluming touch curl milk mainly uses dimethicone, which is what we often call silicone oil, is a commonly used hair care agent, which has been used for many years and has guaranteed safety. Silicone oil is left on the hair strands, which can effectively fill the damaged and raised hair cuticles after perming, restoring smooth hair strands and increasing elasticity. In addition, PVP is added to enhance the styling effect, and active ingredients such as sunflower seed oil, vitamin B5, and annatto cactus flower are used to add to the hair care benefits.
 
The GOT2 series is aimed at the general public, and the price is more affordable, and you can get it for less than 50 yuan. The GOT2 series is manufactured by Suzhou Boke Group, which has advanced equipment, safe materials, and has more than 20 years of experience, and has cooperated with multinational companies and brands such as Unilever, L'Oreal, and Nivea.
 
The taste of the Got2 series is slightly worse than that of OSIS, and there are two types of elastin in the series, which are not much different in composition, except that the elastin of the wave adds amandandimethylsiloxane for better smoothness. The film-forming agent VP/VA polymer used in the Got2 series is a water-soluble polymer of PVP, which is thinner and tougher, and does not chip or agglomerate after use. The addition of alcohol makes elastin easier to apply and dry, and with classic moisturizers such as glycerin and quaternary ammonium salts, it improves the adverse effects of alcohol on hair.