Napla is a Japanese hair cosmetics brand that was established relatively early to provide products for hair salons, and its "London Bridge" hair straightening perm launched in 1982 promoted the popularity of hair straightening perms, and for a time occupied about 40% of the market share. In recent years, Napla's slogan of "natural" has gradually attracted the attention of the retail market, and its products have been listed on the list of Cosme Beauty Awards many times, and the hair oil has won the first place in the hair styling list in the second half of 2018. In 2018, Napla's sales reached 20.6 billion yen.
 
Napla's products are characterized by naturalness, and many plant extracts are often added to the products, but Napla's perms still use thioglycolic acid or cysteine as the main reducing agent. At present, there is no plant-based perm on the market, and plant-based ingredients cannot achieve a perm effect.
 
Napla's product range is extensive, with up to 12 collections, each of which also has products for different hair types. The Ecorte range uses a combination of thioglycolic acid, cysteine and cysteine hydrochloride to achieve a relatively gentle perm effect. In other series, thioglycolic acid is the main product for general coarse and hard hair and normal hair, while cysteine is mainly used for damaged hair.
 
Silicone oil is a classic hair conditioner that effectively fills damaged hair cuticles and smooths them out. Silicone oil has been used in the field of hair care for a long time, and its safety is more guaranteed. However, in recent years, silicone-free products have become popular, and Napla is not far behind, and CARETECT HB FLORAL WAVE and HB spruce STRAIGHT are all silicone-free series. In order to make up for it, these two series of products not only use cysteine-type softeners and sodium bromide-type styling agents, but also add moisturizing ingredients such as amino acids and plant essential oils. IN TERMS OF SCENT, CARETECT HB FLORAL WAVE ADDS FLORAL SCENTS, WHILE HB SPRUCE STRAIGHT USES INHIBITORS TO REDUCE CYSTEINE RESIDUE ON THE HAIR STRANDS.
 
In terms of the logo for the hair type, Napla also uses the English alphabet logo, which is a little more complicated. Those with N are suitable for damaged hair, and those with H are suitable for natural and coarse hair. Although the logo is more annoying, Napla's packaging design is still pleasing to the eye, mostly using low-saturation colors and botanical decorations, which looks very fresh and elegant, in line with the brand's temperament. At present, Napla has not yet entered the domestic market, and the perm is mainly supplied to salons in Japan and other countries, which is inconvenient for individuals to buy.