Japanese cosmetics companies often attach importance to R&D, and Shiseido is no exception, and a large amount of R&D investment makes it constantly innovate and maintain vitality in products. Today, Shiseido has become the largest cosmetics company in Japan, leading the cosmetics industry in Japan and the world for a long time. Shiseido was involved in the hairdressing industry very early, launching hair products as early as 1915 and opening its first hair salon in 1922. Shiseido now has a professional beauty academy, a hair salon, and a dedicated hair products department, and its hair products are well known.
 
Sodium bromate is a popular ingredient in Japanese products and can be used in styling agents, and compared to hydrogen peroxide, sodium bromate is milder and less likely to cause hair fading. Shiseido's perm has three series, sodium bromide is used as a styling agent, and thioglycolic acid is still used as a softener. The Crystallingzing Qurl collection is designed for curly hair, but it has a creamy texture, so it needs to be softened first, washed and then curled. The Crustallizing Straight series contains behentrimonium chloride in the softener, which can promote the softness of the hair strands, increase the combability of the hair, and is more suitable for perming and straightening hair.
 
Shiseido attaches great importance to the moisturizing of hair, and has added a lot of moisturizing conditioners to the softeners and styling agents, such as betaine, quaternary ammonium salts, cystine, sodium PCA, etc., so that the hair is softer after perming. However, this smoothness cannot be maintained for a long time, and daily care is still required after scalding. In contrast, the Airymove series is a simpler formula, using conventional ammonium thioglycolate with ammonium bicarbonate and hydrogen peroxide, and the conditioning ingredients are also relatively basic, suitable for cold blanching.
 
Both the Crystallingzing Qurl and Crustallizing Straight ranges come in 400ml and can be used for 5 short hairs, coarser and stiffer hair may require more volume. Airymove is a 100ml pack with a price of about 90 yuan. When purchasing products, you can choose products suitable for your hair type according to the English letters on the package, which is also a common method for Japanese products, EX is suitable for particularly coarse and hard hair, F, H, N are suitable for normal hair, and S and M are suitable for damaged hair. In addition, Shiseido's perm products are all imported products, and the label "quasi-drug" on the packaging is similar to the domestic special-purpose cosmetics logo, which does not mean that it is a drug, and cannot be used as a substitute for medicine.