Schwarzkopf began in Germany in 1898 and had many pioneering initiatives, including the invention of the world's first liquid shampoo, which changed the history of people washing their hair with soap. In 1947, Schwarzkopf introduced the first cold perm on the German market, freeing ladies' heads from electric hair irons weighing up to two kilograms. Today, Schwarzkopf is one of the world's top three hair manufacturers, with 7,600 hair patents and products sold in more than 150 countries around the world.
 
Schwarzkopf stands out in the mass care market and is also the world's leading supplier of hair salon products, with a complete range of professional products covering perm, care and styling products, and a reputation for high quality. Although it only entered China in 2004, it has a fast penetration rate, and in 2017, it also won the sales championship of Tmall perm and hair coloring category.
 
Schwarzkopf's products also distinguish suitable hair types according to numbers, and as with L'Oréal's Stretch Multi Collection, the lower the number, the more suitable for coarse and hard hair. Qiao Ling is one of Schwarzkopf's more well-known perm product lines, and the packaging of the Qiao Ling Hydra Charm Perm Set is also close to the L'Oreal Stretch Grace series, which is 100ml. The pH value of Qiaoling moisturizing softener is controlled at 8.1-8.5, which is relatively low among many thioglycolic acid perms, relatively mild, and the addition of urea, polyol, hydrolyzed silk and other ingredients also has a moisturizing effect.
 
Qiaoling Hydrating Charm Perm adds floral fragrance, but the ammonia and sulfur flavor are still relatively strong, while Qiaoling Charm Elastic Perm, another beauty perm in the Qiaoling series, uses ethanolamine and ammonium bicarbonate to reduce the irritating odor. Schwarzkopf's styling agents are also hydrogen peroxide, which is not suitable for freshly dyed hair. It is recommended to re-dye your hair more than two weeks after perming to avoid color loss caused by residual ingredients.
 
Schwarzkopf's Straightening Series is positioned similarly to L'Oréal's Discovery Essence range, both with a creamy texture, but with a slightly inferior formula. The softener is ammonium thioglycolate type, which has strong reducing properties, and the higher content of ammonium hydroxide combined with ammonium bicarbonate achieves stronger perm efficiency, but the ammonia smell is inevitably heavier. The use of silicone oil as the main conditioning agent is simple and effective. The styling agent is hydrogen peroxide, which is generally more effective and more suitable for coarse and healthy hair.
 
The cream easily coats the strands and forms a protective film, so the straightening range is also suitable for hot perms. The high temperature can permanently break some of the hydrogen bonds in the hair during perm, making the look more desirable. Using a straight clip when perming hair can also close the cuticle and make the hair straighter, but it can also aggravate the damage to the cuticle.
 
At present, when perming hair in salons in China, the price is often distinguished according to the choice of perm products, and the common ones are foreign brands such as Schwarzkopf and L'Oreal, and there are few domestic brands. The main reason is that the domestic hairdressing market is not yet mature, and perm products are mainly for salons, there are very few individual consumers, and large domestic daily chemical companies have not yet set their sights on this field, so the big brands on the market are from Europe, America, Japan and other areas where the hairdressing market is mature.