Founded in Tokyo in 1972, Shiseido is the No. 1 cosmetics group in Asia and renowned around the world for its high-quality products and natural and refreshing use. Shiseido's products entered the Chinese market very early, and the products cover a wide range of age groups and complete categories. Shiseido is a brand that has won the Japan COSME Awards, and the quality and performance of its mousse products are relatively stable, but there are no outstanding features.