Schwarzkopf, a subsidiary of Henkel, started in Germany in 1898 and is one of the world's top three manufacturers of hair products. Today, Henkel Investments is one of the largest companies in the industry, with a market capitalization of 2.477 billion euros in 2004. Schwarzkopf Mousse mainly relies on the production scale and technical advantages of big-name companies, and has a high domestic market share and brand recognition. Schwarzkopf products have a good shaping effect, can be repeatedly combed without deformation after use, and are easy to clean. Although its mousse types and functions are not the most complete, and the degree of specialization is slightly lower than that of Wella, the quality of the products is excellent and the price is more affordable.