In 1954, the first Sassoon salon was opened in London, and today Sassoon is a symbol of the authority of professional hairdressing education. Sassoon's "Little Red Bottle" series is undoubtedly a brand-name stereotyped product, and has long occupied the first place on the best-selling list. As a mid-to-high-end brand of toiletries and styling products, Sassoon's strengths lie in its unique overall image, high recognition, and complete product range. However, the use of Sassoon mousse itself is very average, and it relies more on the marketing of its brand to win.