List of product brands > Clothing, shoes and bags > jewelry > jewelry > Jewelry brand rankings Updated: 2025-02-21

2025 Jewelry Brand Rankings

【2025 Jewelry Brand Ranking】Relying on the big data of the whole network, jewelry brands selected according to jewelry brand awareness, brand strength, word-of-mouth evaluation and sales popularity (in no particular order): Chow Tai Fook, Chow Sang Sang, Lao Fengxiang, Luk Fook, TSL Xie Ruilin, CHJ JEWELLERY, CHOW TAI SENG, TESIRO psychic, I DO, KEER Chiba, Mingpai Jewelry, Cuihua Gold Store, BAITAI Baitai, China Gold, If you are looking for jewelry what brand is good? This list of jewelry brands is for your reference only.

TOP.1

Chow Tai Fook 周大福 Hong Kong

Chow Tai Fook's gold is an international benchmark: Chow Tai Fook Gold Co., Ltd., founded in Guangzhou in 1929, moved to Hong Kong and Macao to escape the war, in the 20th century, Chow Tai Fook founder Chow Zhiyuan's son-in-law Cheng Yu-tung first launched 999.9 pure gold jewelry to win reputation, the Hong Kong government also set this as the Hong Kong gold jewelry fineness standard, now gold products contribute more than half of the turnover of Chow Tai Fook jewelry every year, and the Cheng family is currently one of the four major families in Hong Kong. Chow Tai Fook's most glorious period was in 2014, when its revenue exceeded HK$77.4 billion, ranking fourth in Deloitte's 2015 Global Luxury Report, surpassing luxury group Kering, and although its development momentum has ceased to be rapid in recent years, it still ranked ninth in the list of the top 100 global luxury companies in 2017, firmly ranking first in China's jewelry industry. When choosing traditional wedding jewellery or using it as a collection, Chow Tai Fook gold is the first choice. Although it is lacking in styling, the 3D hard gold process is mature, and series such as Lucky Star Baby, Marvel, and HelloKitty are popular with the younger generation. Diamonds have a special meaning for women, as early as the sixties of the last century, Chow Tai Fook...

1

Score

84

popularity

8170
TOP.2

Chow Sang Sang 周生生 Hong Kong

Chow Sang Sang was founded a little later than Chow Tai Fook, and the two had almost the same early years, moving from Guangzhou to Macau to escape the war, and then shifting his focus to Hong Kong. In 1973, Chow Sang Sang became the first listed jewelry company in Hong Kong, and later the first jewelry company in Hong Kong to appear on the Internet, ranking fourth in China's jewelry industry in 2015, with a revenue of more than 16 billion yuan. For more than 80 years, the quality is needless to say, and the most commendable thing is its creative design. As a traditional Chinese jewellery store that makes its fortune from gold, Chow Sang Sang is stylish and dignified and luxurious, which is different from the heavy Chinese style of other jewellery brands, which can be seen from the appearance of the store. Chow Sang Sang's gold designs are both avant-garde and retro, and in 1983 he created the first gold treasure pig ornament, which is still a good gift for today. Even the characters of Sailor Moon, Tinkerbell, Crayon Shin-chan, Hello Kitty, Mickey Mouse, and One Piece are made into gold jewelry, which is very suitable for the taste of young people. And the 2006 award-winning work Fanghua peerless peace dance gold shawl is even more expensive...

2

Score

83

popularity

19050
TOP.3

Lao Fengxiang Shanghai

Lao Fengxiang, which developed from Fengxiang Yuji Silver Building during the Daoguang period, spanned three centuries of classics and fashion, and was awarded the title of China's No. 1 brand of gold jewelry by the China Gold Association in 2010. In 2016, it ranked second in the national jewelry industry with a revenue of 34.964 billion yuan, ranked 13th in Deloitte's 2017 list of the world's top 100 luxury goods, and won the "China's 500 Most Valuable Brands" for 13 consecutive years. If you want to buy a set of fine ornaments, you can start with this time-honored store. Coral, enamel and other handicrafts are not a problem, gold, casting, gilding, ornamentation and other craft techniques are skillful, the diameter of the Great Hall of the People in Beijing is 9.5 meters of pentagonal sunflower top lamp, at that time it was invited to Lao Fengxiang for its gilding. Lao Fengxiang is not only famous for his gold souvenirs such as the Little Golden Buddha of Lingshan Mountain and the Shengshi Guanyin, but also won 15 awards in the 1999 Asian Millennium Eternal Gold Design Competition, and 3 sets of jewelry were collected by the South African Gold Museum. In 2008, the Eight Immortal Gourd unveiled at the JCK Jewelry Exhibition has become the treasure of Lao Fengxiang's town, and in the same year, its gold and silver craftsmanship was also included in the national intangible cultural heritage protection list. Lao Fengxiang's...

3

Score

82

popularity

16743
TOP.4

Luk Fook 六福jewelry Hong Kong

Among the four major jewellery brands in Hong Kong, Luk Fook Jewellery was undoubtedly the youngest of the four jewellery brands in Hong Kong, founded in 1991. Luk Fook Jewellery currently has a market capitalization of about $11 billion, more than 1,500 stores worldwide, and has won more than 180 awards in major jewellery design competitions. Its Chung Hwa Jewellery Appraisal Centre is the only jewellery laboratory in Hong Kong that can conduct jadeite jadeite testing, diamond testing and gold content testing. In 2015, Luk Fook Jewellery signed a three-year contract with De Beers, the world's largest diamond supplier, as a rough diamond placer to obtain better quality diamonds to create jewellery. Lukfook's 2017 18K gold diamond jewellery set features sparkling curves and sparkling diamonds, which are naturally fluid, elegant and sophisticated. Luk Fook Jewellery is similar to Chow Tai Fook in that gold jewellery occupies an important part. Lukfook Chinese Golden Wedding Series, exuding a festive atmosphere, uses relief craftsmanship, elegant and exquisite, with a strong sense of layering, adding to the wearer's noble temperament. Lukfook Jewellery has a diverse product range, with the Ice g. brand mainly designed for young people, with ingenious designs and craftsmanship that maintains the consistent standards of Lukfook Jewellery;

4

Score

81

popularity

17836
TOP.5

TSL Tse Swee Lin Hong Kong

Along with Chow Tai Fook, Chow Sang Sang and Luk Fook, Hong Kong's veteran jeweller Tse Sui Lun built the largest jewellery factory in Southeast Asia in the early 80s, and was the largest jewellery exporter in Hong Kong when the company went public. The founder, Xie Ruilin, was the first Chinese to be invited by the Gemological Institute of America (GIA) to join the League of Honour as an honorary member. Unlike Chow Tai Fook, gold is not its main business, but its core positioning is extraordinary craftsmanship and trend interpretation, and craftsmanship and design are the main selling points of Tse Sui Lun. To date, Tse has won more than 60 jewellery design awards. In 2002, he won the Grand Prix d'Classico in Vicenza, Italy, known as the Oscar of the international gold jewellery industry, and Snoopy, set with diamonds and gemstones, broke the Guinness World Record for the most expensive Snoopy collectible. It took three years for Xie Ruilin to successfully cut the Estrella diamond, with 100 facets and 9 hearts and 1 flower pattern, Estrella means shining star in the sky, each Estrella has IGI and GemEx certification, GemEx pioneered the use of visual indicators to evaluate diamonds, etc...

5

Score

80

popularity

9499
TOP.6

CHJ JEWELLERY 潮宏基 Guangdong

Since its establishment in 1997, Chao Hongji has been the trendsetter of China's fashion color gold jewelry, and has been selected as China's 500 most valuable brands for 12 consecutive years, ranking 174th with a brand value of 20.215 billion yuan in 2016. Design is the soul of Chao Hongji, and it has design studios in Beijing, Hong Kong and France, creating jewellery pieces that are both brilliant and substantial. Chaohongji Tsinghua University Jewelry Laboratory is the first school-enterprise cooperation jewelry laboratory in China. At the Baisser Watch and Jewelry Exhibition in Switzerland, it once amazed four people with a purple air Donglai jewelry show. There is no doubt about the quality of Chao Hongji, DTC International Diamond Promotion Agency, PGI International Platinum Association, WGC World Gold Council three major industry organizations, as well as Belgium Pluczenik Group, Belgium AMC Company and other international first-class diamond dealers, have established cooperative relations with Chao Hongji. In 2017, the International Diamond Grading and Research Institute (IIDGR), a subsidiary of De Beers Group, awarded Chao Hongji the title of The Most reliable national strategic partner in Mainland China. Chao Hongji has also teamed up with De Beers to launch a high-end wedding diamond brand, Cupid. Cupid Diamond...

6

Score

78

popularity

19710
TOP.7

Chao Tai Seng 周大生 Guangdong

Chow Tai Sheng, which was founded in Shenzhen in 1999 and has expanded rapidly through the franchise model, has opened more than 2,400 brick-and-mortar chain stores in first- to fourth-tier cities. Chow Tai Sang's historical accumulation naturally cannot be compared with Chow Tai Fook and Chow Sang Sang, but its market share has broken into the top three in the country, and the latecomer is the top among many jewelry brands in China. In 2017, Chow Tai Sang was listed on the Shenzhen Stock Exchange, with a market value of more than 21 billion yuan within 6 days, becoming one of the top two jewelry companies in the A-share market. Chow Tai Sang is one of the enterprises with the largest investment in brand promotion in the domestic jewelry industry, and the jewelry is dominated by diamond-inlaid jewelry. Antwerp, Belgium is known as the diamond capital, especially known for its high-quality cut, Chow Tai Sang obtained the exclusive agency right of LOVE100 100-faceted diamonds in Greater China, introducing Belgian 100-faced diamonds, each LOVE100 diamond is engraved with a unique number at the girdle, and the diamond with more than 30 points is accompanied by the Belgian HRD diamond certificate. This practice is the foundation of Zhou Dasheng...

7

Score

76

popularity

16194
TOP.8

TESIRO PSYCHIC Jiangsu

In 1997, Shen Dongjun, president of Tongling Jewelry, started brand awareness through a price war. But what really shines on the world stage is when the psychic becomes a partner of the Berlin Film Festival. In 2009, Shen Dongjun introduced the 89-faceted diamond blue flame that is regarded as a revolutionary breakthrough in the past century, and used the blue flame to customize the STARLET (red carpet) series of jewelry for international stars for 9 consecutive years. When EDT, a well-known diamond cutting institution, handed over a new generation of diamond blue flame cutting patents to psychic jewelry, it also marked the first time that China's jewelry industry had the world's top diamond cutting patents. From the perspective of product positioning and type, psychic jewelry takes the route of light luxury jewelry, and the high-end product Blue Flame introduces Belgian high-quality diamond cut, which can open up a gap with other brands. Witnessed by King Philippe and Queen Mathilde of Belgium, Psychic released the MY QUEEN series.

8

Score

75

popularity

9201
TOP.9

I DO Beijing

In 1999, Hengxin Diamond Institute spent 100 million yuan to build the first Hengxin Diamond Palace in Beijing Oriental Plaza, which quickly attracted the attention of the industry, and the South African Diamond Council, De Beers, the International Platinum Association, and the International Gold Council have established long-term cooperative relations with it. In 2006, Hengxin Diamond Agency launched the world's first professional wedding ring brand I Do, which is also the only brand in the world to enter the field of wedding rings with a market segmentation strategy. I Do's entertainment marketing has done a good job, not to mention that he has implanted many film and television dramas with a lot of money, launched exclusive diamond rings for celebrities, etc., Eason Chan's songs released in 2016 were directly named after the brand name I DO, which is also the highlight of his entertainment marketing. In terms of product design and technology, Hengxin has cooperated with many European design masters, such as the legendary Efva Attling in the European fashion industry, and Alessandro Mendini, who is known as the father of Italian postmodernist design. A few years ago, I Do became a hit with the Champs-Kiss and now has opened nearly 600 brand concept stores in more than 160 cities across the country. The price of a single earring is not less than 3,000 yuan, and there are few...

9

Score

74

popularity

12693
TOP.10

KEER Chiba Beijing

As a global distributor of DeBeers, Chiba Jewelry has the largest carat diamond warehouse in China in the Hong Kong Trade Center, which can ensure that customers can enjoy multiple choices of more than 10,000 carat diamonds in the first time. Chiba is also the first brand in China to specialize in the operation of carat diamonds and colored diamonds, with design studios in France and Italy, and a number of internationally renowned jewelry designers, with a very rich style design, and a great sense of fashion and luxury. In 2015, Chiba's Aquamarine Xingfei collection won the Outstanding Jewelry Design of the Year Award, and in the same year, IMG, the organizer of New York Fashion Week, announced Chiba Jewelry as the official jewelry brand of New York Fashion Week, and awarded Chiba Jewelry Fashion Week the title of Favorite Choice. Hollywood actress Anne Hathaway endorsed it, and then launched a joint design model with film and television stars such as Han Geng and Sheng Yilun, which shows that the audience of Chiba jewelry is very young. Wedding gold jewelry does not stick to the traditional design, the bridal series adopts a variety of complex and delicate hollowing techniques...

10

Score

73

popularity

15131
TOP.11

Bright brand jewelry chekiang

In 1994, China's first platinum jewelry was born in Mingpai Jewelry, which became the pioneer of platinum jewelry in China, and once accounted for more than 1/3 of the platinum retail market share in Chinese mainland. China can replace Japan as the world's largest consumer of platinum jewelry, Mingpai jewelry has made great contributions, and the International Platinum Institute (PGI) has also awarded Mingpai Jewelry platinum jewelry promotion special contribution award. In 2016, Mingpai Jewelry's performance declined, with revenue of 3.35 billion yuan. The establishment of Mingpai jewelry is not unrelated to Lao Fengxiang. Zhejiang Riyue Jewelry Group has been OEM production for Lao Fengxiang in the early stage, and only after the expiration of cooperation did it find another way out, creating its own brand, introducing the country's first set of platinum inlaid diamonds and platinum production lines, thus becoming a leader in China's and even the world's platinum jewelry manufacturing industry, and was listed on the Shenzhen Stock Exchange in 2011. Thanks to its involvement in the upstream production process, Ming Pai has been able to cooperate with diamond giants such as DTC and Rosy Blue, using its exquisite skills to perfectly combine diamonds and platinum. In terms of gold jewelry, Mingpai jewelry often participates in activities led by the World Gold Council, and there is no lack of fashion without forgetting the traditional creations.

11

Score

73

popularity

11321
TOP.12

Cuihua Gold Store Liaoning

In 1934, Pu Yi held a ceremony to tell the sky, and the crown he wore was from Cuihua, and then Pu Yi's brother Pu Jie also specially inscribed a plaque for Cuihua Gold Store. Founded in 1895, Cuihua gold store, in its heyday was the boss of the industry in Shenyang, the president of the Shenyang Gold and Silver Jewelry Association has been served by the manager of Cuihua, and the price of the same industry is also listed by Cuihua, known as the first store of jewelry in the East, the famous calligrapher Li Xi in the late Qing Dynasty has given it a pair of couplets: Cuilie Rare Mirage, Huatian Algae Decoration Dragon Pattern. The political situation changed, and Cuihua was closed for a time to change careers, and after decades of sleep, it was able to resume business in 1985. In 2006, it took the lead in launching gold transfer beads, which swept the country for a time, and in the same year, Cuihua was recognized as a Chinese time-honored brand, becoming the only Chinese time-honored brand in the jewelry industry north of the Yangtze River, focusing on China's time-honored brand, China's famous brand, and China's well-known trademark. In 2009, Cuihua established a subsidiary in Shenzhen, and five years later it was successfully listed on the Shenzhen A-share market. Although Cuihua is also involved in platinum, diamond and other jewelry, as one of the few century-old jewelry brands in China, in fact, gold and silver production is Cuihua's specialty...

12

Score

72

popularity

18953
TOP.13

BAITAI Guangdong

It has been selected as one of the top ten gold jewelry processing enterprises in China for many times, and Baitai is absolutely extraordinary. According to statistics, the production and sales of gold-related products in the Chinese market remain at about 1,000 tons per year, from 2013 to 2015, the average annual production and sales of gold products of Baitai Group is about 200 tons, and it has maintained the first record of gold trading volume on the Shanghai Stock Exchange for many years, with more than 20 subsidiaries and 99 patents. Baitai Group has established more than 10 production and processing plants in Shenzhen, Hangzhou and Tianjin, which not only provide OEM for gold products of other well-known brands at home and abroad, but also wholesale sales under the trademark of Shang Jinyuan. With more than 20,000 sales outlets, Shenzhen Shangjinyuan is also one of the designated suppliers of the World Gold Council and the China Gold Association. Baitai holds 99 patents, and its retail brand Baitai Jewelry continues to launch new products, such as Phantom Colored Gold, Colorful Gold, Yuncai Gold, Linglong Gold, etc., which are the exclusive pioneers of Baitai Jewelry. "Baitai and Hepan", at the 4th China Beijing International Cultural and Creative Industry Expo, was rated as the Chinese national art ...

13

Score

68

popularity

20401
TOP.14

Chinese gold Beijing

It is the only state-owned enterprise in China's gold industry and the only member of the World Gold Council in China. Unlike other jewellery brands, China Gold Group is a large mining company that also engages in geological exploration, owns two listed companies, and produces about 20% of the country's total gold production annually and controls more than 30% of the country's total gold reserves. As the first enterprise in the domestic gold industry with the highest credit rating of AAA, China Gold has invested in more than 2,000 gold bars and gold jewelry marketing outlets across the country. However, the handicraft technology is lacking compared to other brands, the quality of jewelry is worried, the design is relatively rough, and the damage repair requires manual costs. Although there are also pearl and karat gold series, there are not many styles and the range of choices is not large. ...

14

Score

67

popularity

18640

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jewelry

Top jewelry brands

1 20401
BAITAI

It has been selected as one of the top ten gold jewelry processing enterprises in China for many times, and Baitai is absolutely extraordinary. According to statistics, the production and sales of gold-related products in the Chinese market remained at about 1,000 tons per year, and from 2013 to 2015, the average production and sales volume of gold products of Baitai Group was
2 19710
CHJ JEWELLERY 潮宏基

Since its establishment in 1997, Chao Hongji has been the trendsetter of China's fashion color gold jewelry, and has been selected as China's 500 most valuable brands for 12 consecutive years, ranking 174th with a brand value of 20.215 billion yuan in 2016. Design is the soul of Chaohongji, which is located in Beijing,
3 19050
Chow Sang Sang 周生生

Chow Sang Sang was founded a little later than Chow Tai Fook, and the two had almost the same early years, moving from Guangzhou to Macau to escape the war, and then shifting his focus to Hong Kong. In 1973, Chow Sang Sang became the first listed jewellery company in Hong Kong, and later the first Hong Kong jewellery company to board the company
4 18953
Cuihua Gold Store

In 1934, Pu Yi held a ceremony to tell the sky, and the crown he wore was from Cuihua, and then Pu Yi's brother Pu Jie also specially inscribed a plaque for Cuihua Gold Store. Founded in 1895, Cuihua Gold Store was the industry leader in Shenyang and the president of the Shenyang Gold and Silver Jewelry Association in its heyday
5 18640
Chinese gold

It is the only state-owned enterprise in China's gold industry and the only member of the World Gold Council in China. Unlike other jewelry brands, China Gold Group is a large mining company that is also engaged in geological exploration, holding two listed companies
6 17836
Luk Fook 六福jewelry

Among the four major jewellery brands in Hong Kong, Luk Fook Jewellery was undoubtedly the youngest of the four jewellery brands in Hong Kong, founded in 1991. Luk Fook Jewellery currently has a market capitalization of about $11 billion, more than 1,500 stores worldwide, and has won more than 180 awards in major jewellery design competitions. Its Chinese jewelry appraisal
7 16743
Lao Fengxiang

Lao Fengxiang, which developed from Fengxiang Yuji Silver Building during the Daoguang period, spanned three centuries of classics and fashion, and was awarded the title of China's No. 1 brand of gold jewelry by the China Gold Association in 2010. In 2016, it ranked second in the national jewelry industry with a revenue of 34.964 billion yuan, in Germany
8 16194
Chao Tai Seng 周大生

Chow Tai Sheng, which was founded in Shenzhen in 1999 and has expanded rapidly through the franchise model, has opened more than 2,400 brick-and-mortar chain stores in first- to fourth-tier cities. Chow Tai Sang's historical accumulation naturally cannot be compared with Chow Tai Fook and Chow Sang
9 15131
KEER Chiba

As the global distributor of DeBeers, Chiba Jewelry has the largest carat diamond warehouse in China in the Hong Kong Trade Center, which can ensure that customers can enjoy multiple choices of more than 10,000 carats of diamonds in the first time
10 12693
I DO

In 1999, Hengxin Diamond Institute spent 100 million yuan to build the first Hengxin Diamond Palace in Beijing Oriental Plaza, which quickly attracted the attention of the industry, and the South African Diamond Council, De Beers, the International Platinum Association, and the International Gold Council have established long-term cooperative relations with it.
11 11321
Bright brand jewelry

In 1994, China's first platinum jewelry was born in Mingpai Jewelry, which became the pioneer of platinum jewelry in China, and once accounted for more than 1/3 of the platinum retail market share in Chinese mainland. China can replace Japan as the world's largest consumer of platinum jewelry
12 9499
TSL Tse Swee Lin

Along with Chow Tai Fook, Chow Sang Sang and Luk Fook, Hong Kong's veteran jeweller Tse Sui Lun built the largest jewellery factory in Southeast Asia in the early 80s, and was the largest jewellery exporter in Hong Kong when the company went public. The founder, Xie Ruilin, was the first to be awarded the Gemological Institute of America (G. Brown).
13 9201
TESIRO PSYCHIC

In 1997, Shen Dongjun, president of Tongling Jewelry, started brand awareness through a price war. But what really shines on the world stage is when the psychic becomes a partner of the Berlin Film Festival. Tongling was the first Chinese company to propose sponsorship cooperation to the Berlin Film Festival, 200
14 8170
Chow Tai Fook 周大福

Chow Tai Fook's gold is an international benchmark: Chow Tai Fook Gold & Co., founded in Guangzhou in 1929, moved to Hong Kong and Macao to escape the war, and in the mid-20th century, Cheng Yu-tung, the son-in-law of Chow Tai Fook founder Chow Chi Yuen, first introduced 999.9 pure gold jewellery to win a reputation, and the Hong Kong government also designated this as incense

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Jewelry brand rankings

2025 Jewelry Brand Rankings

Chow Tai Fook 周大福 Hong Kong

Chow Sang Sang 周生生 Hong Kong

Lao Fengxiang Shanghai

Luk Fook 六福jewelry Hong Kong

TSL Tse Swee Lin Hong Kong

CHJ JEWELLERY 潮宏基 Guangdong

Chao Tai Seng 周大生 Guangdong

TESIRO PSYCHIC Jiangsu

I DO Beijing

KEER Chiba Beijing

Bright brand jewelry chekiang

Cuihua Gold Store Liaoning

BAITAI Guangdong

Chinese gold Beijing

List of related product brands

Top jewelry brands

BAITAI

CHJ JEWELLERY 潮宏基

Chow Sang Sang 周生生

Cuihua Gold Store

Chinese gold

Luk Fook 六福jewelry

Lao Fengxiang

Chao Tai Seng 周大生

KEER Chiba

I DO

Bright brand jewelry

TSL Tse Swee Lin

TESIRO PSYCHIC

Chow Tai Fook 周大福

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