In 1999, Hengxin Diamond Institute spent 100 million yuan to build the first Hengxin Diamond Palace in Beijing Oriental Plaza, which quickly attracted the attention of the industry, and the South African Diamond Council, De Beers, the International Platinum Association, and the International Gold Council have established long-term cooperative relations with it. In 2006, Hengxin Diamond Agency launched the world's first professional wedding ring brand I Do, which is also the only brand in the world to enter the field of wedding rings with a market segmentation strategy. I Do's entertainment marketing has done a good job, not to mention that he has implanted many film and television dramas with a lot of money, launched exclusive diamond rings for celebrities, etc., Eason Chan's songs released in 2016 were directly named after the brand name I DO, which is also the highlight of his entertainment marketing.
 
In terms of product design and technology, Hengxin has cooperated with many European design masters, such as the legendary Efva Attling in the European fashion industry, and Alessandro Mendini, who is known as the father of Italian postmodernist design. A few years ago, I Do became a hit with the Champs-Kiss and now has opened nearly 600 brand concept stores in more than 160 cities across the country. The price of earrings is not less than 3,000 yuan, and there are few women's rings less than 10,000 yuan, and in 2015, it began to launch commemorative Japanese diamond products, focusing on the post-marriage market.
 
Hengxin has been awarded the title of the best retailer partner by DTC Diamond Promotion Center and PGI Platinum Association for many times, and currently has more than 200 patents, and the quality can be assured. It's just that in the case of the same 4C, the price is on the expensive side.