Lao Fengxiang, which developed from Fengxiang Yuji Silver Building in the Daoguang period, spanned three centuries of classics and fashion, and was awarded the title of "China's No. 1 Gold Jewelry Brand" by the China Gold Association in 2010. In 2016, it ranked second in the national jewelry industry with a revenue of 34.964 billion yuan, ranked 13th in Deloitte's 2017 list of the world's top 100 luxury goods, and won the "China's 500 Most Valuable Brands" for 13 consecutive years.
 
If you want to buy a set of fine ornaments, you can start with this time-honored store. Coral, enamel and other handicrafts are not a problem, gold, casting, gilding, ornamentation and other craft techniques are skillful, the diameter of the Great Hall of the People in Beijing is 9.5 meters of pentagonal sunflower top lamp, at that time it was invited to Lao Fengxiang for its gilding. Lao Fengxiang is not only famous for its gold souvenirs such as Lingshan Little Golden Buddha and Shengshi Guanyin, but also won 15 awards in the 1999 "Asian Millennium Eternal Gold Design Competition", and 3 sets of jewelry were collected by the South African Gold Museum. In 2008, the "Eight Immortal Gourd" unveiled at the JCK Jewelry Exhibition has become the treasure of Lao Fengxiang's town, and in the same year, its gold and silver craftsmanship was also included in the national intangible cultural heritage protection list.
 
Lao Fengxiang's jewelry also caters to the Disney series of young people, but his jewelry is more designed to show the exquisiteness of traditional skills, highlighting elegance and atmosphere. In terms of diamond jewelry, Lao Fengxiang is undoubtedly comparable to Chow Tai Fook, and in the piece of jade and white jade, Lao Fengxiang is even better. A chain of 23 large natural jadeite beads was sold for HK$106 million at the Hong Kong jewellery auction, setting a new record for a single piece of jadeite jewellery auction.
 
It may not be simple for young white-collar workers to choose a simple jewelry for daily wear, Lao Fengxiang reveals more luxury and classics, a beauty that has been precipitated over the years, and inviting Zhao Yazhi as the image spokesperson is the best interpretation.