As a global distributor of DeBeers, Chiba Jewelry has the largest carat diamond warehouse in China in the Hong Kong Trade Center, which can ensure that customers can enjoy multiple choices of more than 10,000 carat diamonds in the first time.
 
Chiba is also the first brand in China to specialize in the operation of carat diamonds and colored diamonds, with design studios in France and Italy, and a number of internationally renowned jewelry designers, with a very rich style design, and a great sense of fashion and luxury. In 2015, Chiba's Aquamarine Xingfei collection won the Outstanding Jewelry Design of the Year Award, and in the same year, IMG, the organizer of New York Fashion Week, also announced Chiba Jewelry as the official jewelry brand of New York Fashion Week, and awarded Chiba Jewelry the title of "Fashion Week's Favorite Choice". Hollywood actress Anne Hathaway endorsed it, and then launched a joint design model with film and television stars such as Han Geng and Sheng Yilun, which shows that the audience of Chiba jewelry is very young. Wedding gold jewelry does not stick to the traditional design, the "flower wedding series" uses a variety of complex and fine hollow technology, into flowers, butterflies, birds and other elements, most of which show the shape of flowers, combined with exquisite hand-made three-dimensional carving and inlay technology, petals, stamens are quite fine.
 
Nearly 400 directly operated stores of Chiba Jewelry are located in Beijing, Shanghai, Wuhan and other first- and second-tier cities.