In 1994, China's first platinum jewelry was born in Mingpai Jewelry, which became the pioneer of platinum jewelry in China, and once accounted for more than 1/3 of the platinum retail market share in Chinese mainland. China can replace Japan as the world's largest consumer of platinum jewelry, Mingpai jewelry has made great contributions, and the International Platinum Institute (PGI) also awarded Mingpai jewelry the "Special Contribution Award for Platinum Jewelry Promotion". In 2016, Mingpai Jewelry's performance declined, with revenue of 3.35 billion yuan.
 
The establishment of Mingpai jewelry is not unrelated to Lao Fengxiang. Zhejiang Riyue Jewelry Group has been OEM production for Lao Fengxiang in the early stage, and only after the expiration of cooperation did it find another way out, creating its own "Ming brand", introducing the country's first set of platinum diamond and platinum production line, thus becoming a leader in China's and even the world's platinum jewelry manufacturing industry, and was listed on the Shenzhen Stock Exchange in 2011.
 
Thanks to its involvement in the upstream production process, Ming Pai has been able to cooperate with diamond giants such as DTC and Rosy Blue, using its exquisite skills to perfectly combine diamonds and platinum. In terms of gold jewelry, Mingpai jewelry often participates in activities led by the World Gold Council, and there is no shortage of fashionable and traditional creative pieces, so gold jewelry is also its main source of revenue. In 2004, Mingpai gold jewelry became the first batch of "China Famous Brand" products, and participated in the formulation of "Jewelry Industry Standards" for many times, and the manufacturing process and technology are quite reliable. At present, there are more than 900 stores in China, which is considered a jewelry brand with a certain scale in China.