Chow Tai Sheng, which was founded in Shenzhen in 1999 and has expanded rapidly through the franchise model, has opened more than 2,400 brick-and-mortar chain stores in first- to fourth-tier cities. Chow Tai Sang's historical accumulation naturally cannot be compared with Chow Tai Fook and Chow Sang Sang, but its market share has broken into the top three in the country, and the latecomer is the top among many jewelry brands in China. In 2017, Chow Tai Sang was listed on the Shenzhen Stock Exchange, with a market value of more than 21 billion yuan within 6 days, becoming one of the top two jewelry companies in the A-share market.
 
Chow Tai Sang is one of the enterprises with the largest investment in brand promotion in the domestic jewelry industry, and the jewelry is dominated by diamond-inlaid jewelry. Antwerp, Belgium is known as the "diamond capital", especially known for its high-quality cut, Chow Tai Sang obtained the exclusive agency rights of LOVE100 100-faceted diamonds in Greater China, and introduced Belgian 100-faced diamonds, each LOVE100 diamond is engraved with a unique number at the girdle, and the diamonds with more than 30 points are accompanied by the Belgian HRD diamond certificate. This approach has established a relatively high-end brand image for Chow Tai Sang.
 
Chow Tai Sheng's main business is design, promotion and management, not involved in the processing of products, but to adopt the outsourcing model, gold products are not its strength, its gold jewelry and many brands, all need to charge manual fees, but from time to time there will be necklaces, bracelets broken incidents, cost performance is to be discussed. There are many styles of jewelry such as K gold and platinum, and the design is relatively lively, which is suitable for daily wear.