In 1997, Shen Dongjun, president of "Tongling Jewelry", started brand awareness through a price war. But what really shines on the world stage is when the psychic becomes a partner of the Berlin Film Festival. In 2009, Shen Dongjun introduced the 89-faceted diamond "Blue Flame", which is regarded as a revolutionary breakthrough in the past century, and used the blue flame to customize the STARLET (red carpet) series of jewelry for international stars for 9 consecutive years.
 
When EDT, a well-known diamond cutting agency, handed over the "New Generation Diamond Blue Flame" cutting patent to Tongling Jewelry, it also marked the first time that China's jewelry industry had the world's top diamond cutting patent. From the perspective of product positioning and type, psychic jewelry takes the route of light luxury jewelry, and the high-end product "Blue Flame" introduces Belgian high-quality diamond cuts, which can open up a gap with other brands. Witnessed by King Philippe and Queen Mathilde of Belgium, Psychic released the "MY QUEEN" series, which further added to the luxury of Psychic. In 2016, Tongling Jewelry successfully landed on A-shares, becoming the first jewelry IPO company on the Shanghai Stock Exchange, in the case of a general decline in the performance of listed jewelry retail companies, Tongling Jewelry's revenue was quite eye-catching, reaching 1.651 billion yuan, and then Tongling also acquired 81% of the equity of Leysen Jewelry Company. With more than 160 years of history and qualifications in supplying jewelry to the Belgian royal family, Leysen Psychic Jewelry has been upgraded to the Belgian royal brand Leysen 1855, which means that Leysen Jewelry has entered the high-end jewelry brand series.