Chow Sang Sang was founded a little later than Chow Tai Fook, and the two had almost the same early years, moving from Guangzhou to Macau to escape the war, and then shifting his focus to Hong Kong. In 1973, Chow Sang Sang became the first listed jewelry company in Hong Kong, and later the first jewelry company in Hong Kong to appear on the Internet, ranking fourth in China's jewelry industry in 2015, with a revenue of more than 16 billion yuan.
 
For more than 80 years, the quality is needless to say, and the most commendable thing is its creative design. As a traditional Chinese jewellery store that makes its fortune from gold, Chow Sang Sang is stylish and dignified and luxurious, which is different from the heavy Chinese style of other jewellery brands, which can be seen from the appearance of the store.
 
Chow Sang Sang's gold designs are both avant-garde and retro, and in 1983 he created the first gold treasure pig ornament, which is still a good gift for today. Even the characters of Sailor Moon, Tinkerbell, Crayon Shin-chan, Hello Kitty, Mickey Mouse, and One Piece are made into gold jewelry, which is very suitable for the taste of young people. The 2006 award-winning work "Fanghua Peerless Peace Dance" gold shawl is even more extravagant, and the meticulous craftsmanship is brought into full play.
 
In the 90s, Chow Sang Sang was already at the forefront of De Beers International Diamond Design and Hong Kong Diamond Jewelry Design Competitions. De Beers' DTC is the world's largest supplier of diamond billets, and after winning the award in the DTC International Diamond Design Competition, Chow Sang Sang became a DTC distributor, which is currently only available to a handful of jewelry companies in China, such as Chow Tai Fook and Chow Sang Sang. Chow Sang Sang's Dazzling Series diamond jewellery combines the tourbillon technology of the watch to make the design around the center stone show different rotational changes, making it more sparkling. "Infini Love" has the highest standard of 1% among natural diamonds, which is flawless, echoing the perfect image of the heart and arrows.
 
In terms of fashion sense, Chow Sang Sang has few rivals in China's traditional jewelry industry. The 2017 new Ear Play series has a patented exterior design, and its open earrings are the most recommended, the overall feeling is simple and capable, no piercing is required, and you can wear your own hanging earrings. The Charme series is one of the most popular series among young people in recent years, pioneering the hard gold electroforming process, which can be freely matched with transfer beads. The G* series, which also has a design patent, has pure gold gemstones with geometric design and wire drawing technology, which is intellectual and capable, and has a strong sense of urbanity. There is no doubt that Chow Sang Sang is constantly breaking the stereotypes that young people have about gold jewellery.
 
Chow Sang Sang does not adopt the franchise or licensing model, all branches are operated by the group independently, and the service quality is relatively more guaranteed, which is also the reason why it has a small number of stores, and has begun to actively deploy in third- and fourth-tier cities in recent years.