It is the only state-owned enterprise in China's gold industry and the only member of the World Gold Council in China. Unlike other jewellery brands, China Gold Group is a large mining company that also engages in geological exploration, owns two listed companies, and produces about 20% of the country's total gold production annually and controls more than 30% of the country's total gold reserves.
 
As the first enterprise in the domestic gold industry with the highest credit rating of AAA, China Gold has invested in more than 2,000 gold bars and gold jewelry marketing outlets across the country. However, the handicraft technology is lacking compared to other brands, the quality of jewelry is worried, the design is relatively rough, and the damage repair requires manual costs. Although there are also pearl and karat gold series, there are not many styles and the range of choices is not large.