List of product brands > Household appliances > Small appliances in the kitchen > rice cooker > Rice cooker brand rankings Updated: 2025-02-21

2025 Rice Cooker Brand Rankings

【2025 Rice Cooker Brand Ranking】Relying on the big data of the whole network, the rice cooker brands selected according to the brand awareness, brand strength, word-of-mouth evaluation and sales popularity of the rice cooker (in no particular order): ZOJIRUSHI, TIGER, Panasonic, Midea, CUCKOO, SUPOR, Joyoung, PHILIPS, Omatsu, MIJIA, ASD, If you are looking for what brand of rice cooker is good? This rice cooker brand ranking list is for your reference only.

TOP.1

ZOJIRUSHI 象印 Japan

The century-old brand Zojirushi initially gained a foothold in the market with kettles and thermos flasks, and it was not until 1970 that the first rice cooker was launched, although it started late, but with its own technological advantages and flexible market strategy, it successfully surpassed strong competitors such as Tiger and Panasonic, and won more than 20% of the market share in Japan, ranking first for many years. In 2014, the Hong Kong Consumer Council evaluated a number of rice cookers, and Zojirushi's IH rice cooker received a four-and-a-half-star (out of five) recommendation, and its overall performance was among the best in the horizontal evaluation. Zojirushi's product line is mainly differentiated around the heating technology of rice cookers, and in the Chinese market, the NS and NL series belong to the traditional chassis heating microcomputer rice cookers, and the price is about 2000 yuan. The NS series produced in domestic factories has limited technical content, and Zojirushi positions it as an entry-level product, mainly through volume to occupy the market, and there are not many overall highlights, in contrast, Zojirushi's NP series is more worthy of consumers' attention. NP series is Zojirushi's main IH electromagnetic heating rice cooker, compared with the NS series of traditional rice cooker chassis heating method, IH technology mainly through electromagnetic induction to direct the electric energy to...

1

Score

92

popularity

17277
TOP.2

TIGER Japan

Tiger and Zojirushi maintain a fierce competition in a variety of products such as hot water bottles, thermos cups and kitchen utensils, and when it comes to rice cookers, Tiger ranks second only to Zojirushi in terms of market share in Japan. In the 2014 evaluation of the Hong Kong Consumer Council, Tiger's IH rice cooker received a four-and-a-half star (out of five) recommendation, and its overall performance is on par with Zojirushi, and in terms of the popular IH technology, Tiger has far surpassed Zojirushi and Panasonic in the number of patent applications, and is at the forefront of the industry. Tiger's product line is similar to Zojirushi's market layout, and the rice cooker type achieves complete coverage from the traditional chassis heating type to the cutting-edge IH pressure heating type. In the Chinese market, Tiger has actively made clay pots its own brand characteristics and differentiated its product lines. The JAW series belongs to the traditional chassis heating rice cooker, which is divided into ordinary pot type A and earth pot coated type B, which are basically produced in China. It is worth noting that Tiger has put more effort into the model of about 1,000 yuan, which is obviously more suitable for the domestic market than Zojirushi, such as the cost-effective choice JAX-C10C, 1,000 yuan level...

2

Score

91

popularity

14766
TOP.3

Panasonic Japan

In 2014, the Hong Kong Consumer Council evaluated a number of rice cookers, and the Panasonic IH Rice Cooker SR-JHS10 was on par with the Zojirushi NP-HBQ10 with an overall score of four and a half stars (out of five stars), while the traditional chassis heated rice cooker SR-ND10 performed better and received a full score of five stars, ranking first on the list. This result is not surprising, Panasonic has more than 60 years of rice cooker manufacturing history, and has the third largest market share in Japan, and the gap with the second place Tiger is gradually narrowing. In China, Panasonic has also participated in the drafting of standards such as "Energy Efficiency Limit Values and Energy Efficiency Grades of Rice Cookers" and "Quality Evaluation Methods for Cooking Rice in Rice Cookers", which shows its status in the industry. Among the three Japanese rice cooker brands that Chinese people are most familiar with, Zojirushi and Tiger respectively seize the market with the ultimate feather kettle and earthen pot kettle, while Panasonic has launched Binchotan and Hyundanan inner pot to compete, Binchotan and Hyundan's inner pot liner coating is not original to Panasonic, they are from Mitsubishi and Toshiba's technology respectively. Panasonic claims that both technologies can improve the thermal performance of the inner tank and make the rice heat more evenly.

3

Score

90

popularity

17880
TOP.4

Midea is beautiful Guangdong

According to the report released by Chnbrand in 2018, Midea's rice cooker brand power index ranks first and has a pivotal position in the industry. In the 2014 evaluation of the Hong Kong Consumer Council, Midea's traditional rice cooker MB-YH30G received a recommendation of four and a half stars (out of five stars) in the overall rating, and the overall performance was good. Midea did not favor one over the other when laying out the rice cooker market, but treated the chassis heating rice cooker and IH heating rice cooker equally, the styles launched are comparable, and the market positioning is mainly biased towards ordinary consumer groups, in line with the brand's always cost-effective characteristics, its IH rice cooker price dropped to 450 yuan, and the traditional rice cooker is as low as 200 yuan, compared with the Japanese rice cooker pricing of tens of thousands of yuan, it is obviously more in line with the domestic consumption environment. However, the main mass market strategy has also brought certain obstacles to the development of Midea's high-end product line.

4

Score

88

popularity

10372
TOP.5

CUCKOO FUKU Korea

South Korea has also had a rush to Japan to buy rice cookers, it is Fuku to change this situation, the company was founded in 1978 and currently occupies about 70% of the Korean rice cooker market, the industry status is equivalent to the domestic United States, but its market layout is obviously biased towards the high-end route. After entering the Chinese market in 2003, it has expanded rapidly and has now settled in nearly 1,000 offline stores, and the market performance is good. Fuku IH rice cooker is more prominent in Japanese and Korean brands, all models are imported from South Korea, even if it is in the price range of 1000-2000 yuan, and Panasonic's products at the same price are basically produced by Chinese factories, and Tiger did not even launch IH rice cookers at this price. Panasonic focuses on multi-stage IH heating, so that the overall heating of rice grains is more uniform. Fucoo has added high-pressure control, and the flagship model priced at more than 6,000 yuan is equipped with a pressure of up to 200kPa, which only takes 13 minutes to cook, which is suitable for office workers with a fast pace of life. However, the high pressure and high temperature make the bottom of the rice cooked in the Fuku rice cooker slightly charred, and the color is not good, but it has little effect on the taste of the rice. In addition to pushing the IH rice cooker, Fuku...

5

Score

87

popularity

11314
TOP.6

SUPOR SUPOR chekiang

According to the latest monitoring data of Zhongyikang, Supor ranks second in the domestic rice cooker market share, second only to Midea, and the two have joined forces to share more than 50% of the share. In the report released by Chnbrand in 2018, the brand power index of Supor rice cookers also closely follows Midea, and there is a great tendency to compete with each other. Supor has also participated in the drafting of the "Energy Efficiency Limits and Energy Efficiency Grades of Rice Cookers" (GB12021.6-2017) and the "Quality Evaluation Method for Rice Cooker Cooking" (T/CHEAA0002-2018), which has been recognized in the industry. The relationship between Supor and Midea is similar to that of Tiger and Zojirushi in Japan, but Tiger and Zojirushi focus on creating their own brand characteristics, and their rice cooker liners are highly recognizable, while Supor and Midea have not launched refreshing liners, and they have eased the pressure of competition by promoting different categories. Unlike Midea's high-profile entry into the IH rice cooker industry, Supor pays more attention to steady development, and its business focus is still on traditional chassis heating rice cookers. The launch of more than 30 chassis heating rice cookers shows Supor's confidence in traditional rice cookers, while the price range of 200-500 yuan covers...

6

Score

86

popularity

18393
TOP.7

Joyoung Joyoung Shandong

When domestic rice cooker companies are just starting out, they often focus on the mass market, and in order to expand their scale, they often fall into price wars, resulting in reduced profits, no funds to invest in product research and development, and can only be eliminated by the market in the end. The strong performance of Midea and Supor in the mass market has exacerbated this process, and Joyoung has broken through this vicious circle step by step with the solid foundation laid by the soymilk machine. According to the latest monitoring data of Zhongyikang, Joyoung rice cooker ranks third in the domestic market share. Joyoung also participated in the formulation of the new version of the national standard "Energy Efficiency Limits and Energy Efficiency Grades of Rice Cookers" (GB12021.6-2017). Joyoung's market strategy is similar to that of Supor, avoiding the edge of Japanese IH rice cookers and focusing on the production of traditional chassis heating rice cookers. As Midea and Supor basically tapped the potential of the 200-500 yuan price segment, Joyoung shifted its focus to the products in the price range of 150-200 yuan, although the profit is not high, but compared with the OEM products on the market, Joyoung rice cooker quality control is stable, which virtually strengthens its own marketing channels and opens up the situation for further market development. When it comes to IH rice cookers,...

7

Score

84

popularity

15442
TOP.8

PHILIPS Netherlands

Philips entered the Chinese rice cooker market through the acquisition of Pentium Appliances, and industry insiders were not optimistic about the deal at the time, believing that Philips overvalued Pentium. However, through a series of rectification measures, Philips has turned Pentium into a profit, and its own rice cooker has also accumulated a high reputation, and even participated in the formulation of the "Rice Cooker Cooking Rice Quality Evaluation Method" (T/CHEAA0002-2018). In the 2014 evaluation of the Hong Kong Consumer Council, the Philips Traditional Rice Cooker HD3013 received a perfect five-star recommendation, indicating good performance. The status of IH rice cookers is booming, and most rice cooker brands will not ignore this category. When Philips laid out the market, it also determined the direction of focusing on IH rice cookers. Compared with Zojirushi and Tiger's powerful machine sea tactics, Philips has only launched three products, which seems to be outnumbered. However, Philips has given full play to its advantages in design, giving the rice cooker a simple and atmospheric appearance, which undoubtedly fits the psychology of young consumer groups, and the current trend of younger consumer groups is becoming more and more prominent, and it is foreseeable that Philips rice cookers will become more and more popular. ...

8

Score

82

popularity

12937
TOP.9

Ōmatsu Guangdong

At a time when Japanese rice cookers dominate the Chinese market, Dong Mingzhu, chairman of Gree, has created momentum for the newly-born Dasong, claiming that the performance of Dasong rice cookers is not inferior to that of Japanese products. Through the duel rendered by the media, it successfully raised the popularity of Dasong. Subsequently, Damatsu gradually gained a place in the domestic market with reliable quality rice cookers. Gree Group, to which Dasong belongs, participated in the drafting of the "Energy Efficiency Limits and Energy Efficiency Grades of Rice Cookers" (GB12021.6-2017), and the cooking technology is relatively mature. Midea and Supor have been playing in the domestic rice cooker market for many years, and they are well aware of the price boundaries of traditional rice cookers, and basically will not launch products that exceed 500 yuan. As a rising star, Damatsu launched the GDF-3018C, which costs about 1,400 yuan, and is obviously more optimistic about the market's affordability. However, Tiger has better performance products in the same price segment, while Panasonic has already laid out IH rice cookers, and Dasong GDF-3018C has no chance of winning. But at the price of 500 yuan, Dasong is not inferior to the mainstream brands on the market, the main product GDF-4012D is equipped with citrine liner, which conducts heat evenly during cooking, and the temperature difference between the side wall of the inner tank and the bottom is small, and the cooked rice...

9

Score

80

popularity

11036
TOP.10

MIJIA Mijia Beijing

When a domestic rice cooker brand launches a product, it generally focuses on the amount of rice consumed in the R&D stage, with Damatsu claiming to have experimented with 4 tons of rice, while Mijia has gone even further, cooking a total of 20 tons, and these data are more a continuation of the promotional strategy of Japanese brands. Mijia is Xiaomi's ecological chain brand, mainly engaged in smart hardware and product peripherals, and the first product launched is the Mijia Pressure IH Rice Cooker. The product research and development of the Mijia Pressure IH Rice Cooker is led by Takeshi Naito, the former director of the development department of the Sanyo Rice Cooker Division, and at the same time, it also finds the main foundry of Japanese brands in China to produce it, and the price of 999 yuan continues Xiaomi's consistent price butcher characteristics. Mijia then launched two ordinary IH rice cookers with a capacity of 3L and 4L, priced at 399 yuan and 599 yuan respectively, which are quite competitive in the market. The inner liner of the Mijia pressure IH rice cooker is made of gray cast iron with good heat storage capacity, but the PFA material of the Japanese Daikin company mentioned in the official announcement is not a product highlight, the physical and chemical properties of PFA are similar to common PTFE, and the water absorption is not as good as PTFE, and it is also easier to be decomposed by photo. Similar to the Philips rice cooker, the Mi family is in...

10

Score

80

popularity

12319
TOP.11

ASD chekiang

Aishida has participated in the formulation of the new version of the national standard "Rice Cooker Energy Efficiency Limit Value and Energy Efficiency Grade" (GB12021.6-2017), and its products focus on cost performance, although the launch of IH rice cookers of more than 1,000 yuan, but the focus of the business has always stayed in the mass market. The 2-hour power-off memory function is the main selling point of the Aishida rice cooker, as long as the incoming power is restored within 2 hours, the rice cooker will continue the cooking step before the power off, and there is no need to reset it. The AR-F3017E, which costs about 230 yuan, is also equipped with this function, which is more affordable. However, the AR-F4018EDW, which costs close to 300 yuan, is still not equipped with a 24-hour reservation function, and the preset cooking program does not open up a gap with the lower-priced products in the brand, so it is obviously not as good as the AR-F3017E worth buying. Aishida has no ambition in the IH rice cooker category, the liner manufacturing technology highlights are not enough, the appearance design is not outstanding, and the overall performance is decent, but the price of about 500 yuan is still attractive to consumers. ...

11

Score

78

popularity

13662

Brand Included Brand Claim

List of related product brands

Top rice cooker brands

1 18393
SUPOR SUPOR

According to the latest monitoring data of Zhongyikang, Supor ranks second in the domestic rice cooker market share, second only to Midea, and the two have joined forces to share more than 50% of the share. In the report released by Chnbrand in 2018, the brand power index of Supor rice cookers also closely followed Midea
2 17880
Panasonic

In 2014, the Hong Kong Consumer Council evaluated a number of rice cookers, and the Panasonic IH Rice Cooker SR-JHS10 was on par with the Zojirushi NP-HBQ10 with an overall score of four and a half stars (out of five stars), while the traditional chassis heated rice cooker SR-ND10 performed better and received a full score of five stars, ranking first on the list
3 17277
ZOJIRUSHI 象印

The century-old brand Zojirushi initially gained a foothold in the market with a kettle and thermos flask, and it was not until 1970 that the first rice cooker was launched
4 15442
Joyoung Joyoung

When domestic rice cooker companies are just starting out, they often focus on the mass market, and in order to expand their scale, they often fall into price wars, resulting in reduced profits, no funds to invest in product research and development, and can only be eliminated by the market in the end. Midea and Supor strong tables in the mass market
5 14766
TIGER

Tiger and Zojirushi maintain a fierce competition in a variety of products such as hot water bottles, thermos cups and kitchen utensils, and when it comes to rice cookers, Tiger ranks second only to Zojirushi in terms of market share in Japan. In the 2014 assessment of the Hong Kong Consumer Council
6 13662
ASD

Aishida has participated in the formulation of the new version of the national standard "Rice Cooker Energy Efficiency Limit Value and Energy Efficiency Grade" (GB12021.6-2017), and its products focus on cost performance, although the launch of IH rice cookers of more than 1,000 yuan, but the focus of the business has always stayed in the mass market. 2 hours power-off memory
7 12937
PHILIPS

Philips entered the Chinese rice cooker market through the acquisition of Pentium Appliances, and industry insiders were not optimistic about the deal at the time, believing that Philips overvalued Pentium. However, Philips has turned Pentium into a profit through a series of rectification measures, and its own rice cooker has also accumulated
8 12319
MIJIA Mijia

When a domestic rice cooker brand launches a product, it generally focuses on the amount of rice consumed in the R&D stage, with Damatsu claiming to have experimented with 4 tons of rice, while Mijia has gone even further, cooking a total of 20 tons, and these data are more a continuation of the promotional strategy of Japanese brands. Mi family
9 11314
CUCKOO FUKU

South Korea has also seen the phenomenon of rushing to Japan to buy rice cookers, it is Fuku that has changed this situation, the company founded in 1978 currently occupies about 70% of the Korean rice cooker market, the industry status is equivalent to the domestic United States, but its market layout is clear
10 11036
Ōmatsu

At a time when Japanese rice cookers dominate the Chinese market, Dong Mingzhu, chairman of Gree, has created momentum for the newly-born Dasong, claiming that the performance of Dasong rice cookers is not inferior to that of Japanese products. Through the duel rendered by the media, it successfully raised the popularity of Dasong. Subsequently, Damatsu can be relied on by virtue of its quality
11 10372
Midea is beautiful

With mature rice cooker production technology, Midea's market share in the domestic market has ranked first for many years, according to a report released by Chnbrand in 2018, Midea's rice cooker brand power index ranks first, and has a pivotal position in the industry

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2025 Rice Cooker Brand Rankings

ZOJIRUSHI 象印 Japan

TIGER Japan

Panasonic Japan

Midea is beautiful Guangdong

CUCKOO FUKU Korea

SUPOR SUPOR chekiang

Joyoung Joyoung Shandong

PHILIPS Netherlands

Ōmatsu Guangdong

MIJIA Mijia Beijing

ASD chekiang

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