Philips entered the Chinese rice cooker market through the acquisition of Pentium Appliances, and industry insiders were not optimistic about the deal at the time, believing that Philips overvalued Pentium. However, through a series of rectification measures, Philips has turned Pentium into a profit, and its own rice cooker has also accumulated a high reputation, and even participated in the formulation of the "Rice Cooker Cooking Rice Quality Evaluation Method" (T/CHEAA0002-2018). In the 2014 evaluation of the Hong Kong Consumer Council, the Philips Traditional Rice Cooker HD3013 received a perfect five-star recommendation, indicating good performance.
 
The status of IH rice cookers is booming, and most rice cooker brands will not ignore this category. When Philips laid out the market, it also determined the direction of focusing on IH rice cookers. Compared with Zojirushi and Tiger's powerful "machine sea tactics", Philips has only launched three products, which makes it seem outnumbered. However, Philips has given full play to its advantages in design, giving the rice cooker a simple and atmospheric appearance, which undoubtedly fits the psychology of young consumer groups, and the current trend of younger consumer groups is becoming more and more prominent, and it is foreseeable that Philips rice cookers will become more and more popular.
 
The flagship HD4568 brings together all the brand characteristics of Philips rice cookers, priced at about 3000 yuan, the outer layer of the inner tank is stainless steel, containing a pure copper layer, and the temperature difference between the side wall and the bottom of the inner tank is small when cooking rice, which ensures the consistency of the taste of the whole pot of rice. Equipped with a novel hidden panel, it can be woken up by lighting up after plugging in the power supply, and the double slider design enhances the grade of the product. Zojirushi and Tiger products at the same price point are not equipped with their characteristic liners and superior technologies, and on the whole, the cost performance is not as good as Philips HD4568.
 
In addition, Philips has also launched a chassis heating rice cooker, model HD3071/21, priced at about 600 yuan, equipped with a conventional reservation insulation function and rich cooking programs, touch screen operation is not dominant in similar products, the main selling point is still the unconventional design.