Tiger and Zojirushi maintain a fierce competition in a variety of products such as hot water bottles, thermos cups and kitchen utensils, and when it comes to rice cookers, Tiger ranks second only to Zojirushi in terms of market share in Japan. In the 2014 evaluation of the Hong Kong Consumer Council, Tiger's IH rice cooker received a four-and-a-half star (out of five) recommendation, and its overall performance is on par with Zojirushi, and in terms of the popular IH technology, Tiger has far surpassed Zojirushi and Panasonic in the number of patent applications, and is at the forefront of the industry.
 
Tiger's product line is similar to Zojirushi's market layout, and the rice cooker type achieves complete coverage from the traditional chassis heating type to the cutting-edge IH pressure heating type. In the Chinese market, Tiger has actively made "earth pot" its own brand characteristic and used it to differentiate its product line. The JAW series belongs to the traditional chassis heating rice cooker, which is divided into ordinary pot type A and earth pot coated type B, which are basically produced in China.
 
It is worth noting that Tiger has put more effort into the model of about 1,000 yuan, which is obviously more suitable for the domestic market than Zojirushi, such as the cost-effective choice JAX-C10C, the price of 1,000 yuan, both capacity and power are better than Zojirushi's products at the same price. In addition, some 1,000-yuan models also have a built-in lithium battery, which can record the progress of the cooking program in case of a sudden power failure, and there is no need to re-execute the cooking process after powering on.
 
The IH rice cookers sold by Tiger are basically imported from Japan and are priced at more than 3,500 yuan, while the average market price of IH rice cookers in China is 900 yuan, indicating that Tiger is unwilling to compete with brands such as Midea and Supor for the mass market. In line with JAW's differentiation idea, Tiger has listed the IH rice cooker product series as JKT and JKW series respectively according to the presence or absence of earthen pot coating. On the basis of the copper composite liner, Tiger uses ceramic particles close to the material of the earth pot as the inner coating, and the surface of the ceramic particles is convex, so that the blisters in the heating process are more dense and uniform, so that each grain of rice can fully absorb water; The outer clay pot material can also enhance the heat storage capacity of the inner tank, which is enough to cook fragrant and soft rice.
 
However, after all, it is difficult to blend with metal composite materials in terms of physical properties, so the JKT series should pay attention to maintenance during use to reduce the phenomenon of surface peeling. In order to maintain the selling point of "earth pot", Tiger has launched the JKL earth pot IH rice cooker series, which is equipped with natural stone as the chassis carrier "earth pot kettle", and the top is equipped with a stone pot lid to further strengthen the thermal convection in the pot. The production process of this "earthen pot kettle" in the strict sense is more complex, and it is generally only used in flagship products, such as the JKL series.
 
As a brand at the forefront of IH technology, Tiger's pressure IH rice cooker products are also excellent, including JPB and JPX two series, JPB's inner liner is a composite metal earthen pot coating, the price is about 8,000 yuan, and the JPX equipped with a complete earthen pot kettle is positioned by Tiger as the top flagship, the price is as high as 30,000 yuan, and Zojirushi's "southern ironware" is basically out of the mass consumption level. Both series use Tiger's proud pressure control technology, which accelerates the "pressing" of water molecules into the starch chain during cooking, promoting water absorption by the rice grains, and the rapid depressurization and heating of the pot during the cooking of the rice quickly evaporates the water, thus fully agitating the rice grains and improving the taste of the rice.
 
It should be reminded that although Tiger's domestic product strategy and product pricing are obviously more down-to-earth than Zojirushi, it also has the general high price of Japanese brands, in order to maintain the high-end brand image and product premium, Tiger's flagship product price in China is also several times higher than the price of the Japanese domestic market, while the conventional model is not much different.