Aishida has participated in the formulation of the new version of the national standard "Rice Cooker Energy Efficiency Limit Value and Energy Efficiency Grade" (GB12021.6-2017), and its products focus on cost performance, although the launch of IH rice cookers of more than 1,000 yuan, but the focus of the business has always stayed in the mass market.
The 2-hour power-off memory function is the main selling point of the Aishida rice cooker, as long as the incoming power is restored within 2 hours, the rice cooker will continue the cooking step before the power off, and there is no need to reset it. The AR-F3017E, which costs about 230 yuan, is also equipped with this function, which is more affordable. However, the AR-F4018EDW, which costs close to 300 yuan, is still not equipped with a 24-hour reservation function, and the preset cooking program does not open up a gap with the lower-priced products in the brand, so it is obviously not as good as the AR-F3017E worth buying.
Aishida has no ambition in the IH rice cooker category, the liner manufacturing technology highlights are not enough, the appearance design is not outstanding, and the overall performance is decent, but the price of about 500 yuan is still attractive to consumers.