According to the latest monitoring data of Zhongyikang, Supor ranks second in the domestic rice cooker market share, second only to Midea, and the two have joined forces to share more than 50% of the share. In the report released by Chnbrand in 2018, the brand power index of Supor rice cookers also closely follows Midea, and there is a great tendency to compete with each other. Supor has also participated in the drafting of the "Energy Efficiency Limits and Energy Efficiency Grades of Rice Cookers" (GB12021.6-2017) and the "Quality Evaluation Method for Rice Cooker Cooking" (T/CHEAA0002-2018), which has been recognized in the industry.
 
The relationship between Supor and Midea is similar to that of Tiger and Zojirushi in Japan, but Tiger and Zojirushi focus on creating their own brand characteristics, and their rice cooker liners are highly recognizable, while Supor and Midea have not launched refreshing liners, and they have eased the pressure of competition by promoting different categories. Unlike Midea's high-profile entry into the IH rice cooker industry, Supor pays more attention to steady development, and its business focus is still on traditional chassis heating rice cookers.
 
The launch of more than 30 chassis heating rice cookers shows Supor's confidence in traditional rice cookers, and the price range of 200-500 yuan covers the consumer demand of the mass market. In addition to the affordable price, the introduction of micro-pressure technology has also accelerated the cooking progress of rice, although the effect is not as good as the 180kPa high-pressure design of the Fukuo rice cooker, but it is difficult to compete in the same price segment. In addition, Supor has also put a lot of thought into the details of the product, and the CFXB40FC8040-75, which costs about 300 yuan, is set up with seven visual cooking programs, plus the transparent window design of the top cover, allowing users to grasp the cooking process at any time.
 
Although the main model is not as rich as the traditional rice cooker, Supor has also invested a lot of energy in the IH rice cooker, the first choice for cost performance CFXB40HC803-120 is priced at 500 yuan, the main selling point is the 1.8mm thick iron non-stick liner, the thickness is the same as the products at the same price on the market, but the materials are more refined, and it is easy to clean after cooking. The highest CFXB40PHK1-130 is priced at more than 4,000 yuan, about 1,000 yuan higher than the basic model of Zojirushi, and the thickness of the inner tank is 4mm, which is a real thick kettle with excellent thermal conductivity. Touch panels can also attract the attention of trendy users. But judging from the market performance, Supor obviously underestimated the status of Japanese rice cookers in the minds of Chinese people.