When a domestic rice cooker brand launches a product, it generally focuses on the amount of rice consumed in the R&D stage, with Damatsu claiming to have experimented with 4 tons of rice, while Mijia has gone even further, cooking a total of 20 tons, and these data are more a continuation of the promotional strategy of Japanese brands. Mijia is Xiaomi's ecological chain brand, mainly engaged in smart hardware and product peripherals, and the first product launched is the Mijia Pressure IH Rice Cooker.
 
The product development of the Mijia Pressure IH Rice Cooker is led by Takeshi Naito, the former director of the development department of the Sanyo Rice Cooker Division, and at the same time, the main foundry of Japanese brands in China is also found to produce it, and the price of 999 yuan continues Xiaomi's consistent "price butcher" characteristic. Mijia then launched two ordinary IH rice cookers with a capacity of 3L and 4L, priced at 399 yuan and 599 yuan respectively, which are quite competitive in the market.
 
The inner liner of the Mijia pressure IH rice cooker is made of gray cast iron with good heat storage capacity, but the PFA material of the Japanese Daikin company mentioned in the official announcement is not a product highlight, the physical and chemical properties of PFA are similar to common PTFE, and the water absorption is not as good as PTFE, and it is also easier to be decomposed by photo.
 
Similar to the Philips rice cooker, Mijia has also put a lot of effort into the appearance design of the rice cooker, and the minimalist style throughout the fuselage has enhanced the style of the product, which is obviously more suitable for the taste of young people, and complements the modern home style. But too simple and plain also adds unnecessary trouble, the main control panel of the fuselage does not have many functions, and even basic functions such as cooking porridge and heating cold rice can only be completed through the mobile app. A rice cooker can only be bound to one mobile phone, which means that whoever connects to the rice cooker has taken on the task of cooking rice from now on, which is not very friendly to users other than singles.
 
It should be reminded that the weight of rice cookers is generally large, and the IH pressure model has a capacity of only 3L, but the weight is 6.45kg, which is almost the same as the ordinary 5L rice cookers on the market, and the fuselage is not designed with an anti-scald handle, which is more inconvenient to move. In addition, the intelligent operation of scanning the code to automatically identify the rice species mentioned in the Mijia propaganda still has the problem of inaccurate identification, which may not be able to effectively improve the taste of rice.
 
At the end of 2018, Mijia launched a 1.6L chassis heating rice cooker, priced at about 200 yuan, which is the same as the main products of Midea and Supor, and the heating performance is slightly inferior, but it continues the simple design of the brand, mainly for trendy users.