In 2014, the Hong Kong Consumer Council evaluated a number of rice cookers, and the Panasonic IH Rice Cooker SR-JHS10 was on par with the Zojirushi NP-HBQ10 with an overall score of four and a half stars (out of five stars), while the traditional chassis heated rice cooker SR-ND10 performed better and received a full score of five stars, ranking first on the list. This result is not surprising, Panasonic has more than 60 years of rice cooker manufacturing history, and has the third largest market share in Japan, and the gap with the second place Tiger is gradually narrowing. In China, Panasonic has also participated in the drafting of standards such as "Energy Efficiency Limit Values and Energy Efficiency Grades of Rice Cookers" and "Quality Evaluation Methods for Cooking Rice in Rice Cookers", which shows its status in the industry.
 
Among the three Japanese rice cooker brands that Chinese people are most familiar with, Zojirushi and Tiger respectively seize the market with "Extreme Hagama" and "Earthen Pot", while Panasonic has launched "Binchotan" and "Xuanzuan Inner Pot" to compete, "Binchotan" and "Xuanzuan Inner Pot" liner coating is not original to Panasonic, they are from Mitsubishi and Toshiba respectively. Panasonic claims that both technologies can improve the thermal performance of the inner tank and make the rice heat more evenly, unlike Zojirushi and Tiger, Panasonic's "Binchotan" inner tank is widely used in product lines at different price points, while "Xuanzhuan Inner Pot" is more used in flagship products.
 
As a brand that has been deeply involved in the Chinese market for many years, Panasonic is more down-to-earth than Zojirushi and Tiger, although its product line is relatively chaotic, but the rice cooker models launched are very rich, from traditional chassis heating to cutting-edge IH pressure cookers, and the price of the main product is significantly more affordable than Zojirushi Tiger, and similar products of Midea and Supor are at the same level, which is very close to the people. The basic SR-G15C1-K is priced at only 499 yuan, the operation panel is simple, the cooking functions are rich, and the heat and cooking time can be automatically adjusted according to the amount of rice.
 
In the research and development stage of IH products, which far exceed the accuracy of traditional chassis heating technology, Panasonic has repeatedly tested the compatibility between heat control and different varieties of rice grains in the research and development stage, especially for long-grain rice, and has conducted sufficient user research. Long-grain rice is the silk miao rice that is generally favored by the people of Guangdong and Hong Kong, also known as indica rice, and Thai fragrant rice is one of the famous representatives. Compared with the japonica rice loved by the people in central and northern China, the waxiness of indica rice is generally slightly lower, but the solubility is strong, the grains are distinct, the taste is soft and there is a hint of elasticity, and the slender shape puts forward higher requirements for the heat control of the rice cooker. The built-in microchip of SR-ANG181 and other models introduces the intelligent cooking technology of long-grain rice, and the cooked silk miao rice has clear grains and elastic teeth, in addition, japonica rice and brown rice are also the cooking rice varieties that Panasonic rice cookers are good at.
 
Almost all rice cooker manufacturers position IH pressure products as their flagship, and Panasonic is no exception, and the poetic product series "Rice Dance" is the proud work of Panasonic IH pressure rice cookers, the representative model number is SR-PXC184. The so-called "dance" is the repeated boiling and tumbling of rice grains in the inner tank to achieve the goal of uniform heating, for which Panasonic has developed two technologies: interactive convection and variable pressure. By changing the direction of the current at the bottom and side, the inner tank is constantly tumbling and stirring, and the variable pressure technology is similar to that of Tiger, the maximum pressure of 1.2 atmospheres is pressurized in the stage and then relieved, accelerating the water molecules into the rice grains, and the final stage makes the pressure drop suddenly, fully stimulating the sweetness of the rice.
 
It is worth mentioning that compared with the price of tens of thousands of yuan for high-end products of Zojirushi and Tiger, SR-PXC184 is imported from Japan and priced at less than 6,000 yuan, which is obviously more competitive in the market.