In recent years, China's mineral water market has shone brightly. Popular brands such as Jingtian Baisui Mountain and Nongfu Spring have made efforts to the high-end, and Danone Yili and Laoshan have followed closely to open up the market, while Evergrande Ice Spring, which was born with a golden key in Evergrande Group, has become the only one to decline.
 
At the end of 2013, Evergrande Ice Spring was born at a price of 5 yuan/500ml, positioning itself on a par with 5100. It takes water from the original environment of Changbai Mountain Yinlong Spring, marketing in place and high price, and soon formed a high-end water image in the minds of consumers. However, the high-end market is limited, and Evergrande's cumulative promotion investment of 5.5 billion yuan has not been rewarded accordingly. After losing 4 billion yuan in three years, Evergrande Ice Spring reduced the price of 500ml mineral water to 2 yuan per bottle, which hurt the trust of consumers and damaged the brand image again.
 
Compared with the mineral water brands on the market, Evergrande Ice Spring is just the most common metasilicic acid mineral spring, which does not stand out, and the magnesium content is 2 times that of calcium, and the taste is not good.
 
After the huge loss, Evergrande Ice Spring did not make any new moves for a long time until March 2018, when it launched low-sodium natural mineral water and baby water, which returned to the public eye. Both new products are taken from Changbai Mountain Anning Spring, from the mineral composition, Anning Spring is also a metasilicic acid mineral spring, the calcium and magnesium content is low and flat, and the taste is milder than that of Yinlong Spring. However, the maximum sodium content is only 1.2mg/L lower than Yinlongquan's 11.1mg/L, and the difference is very small, so it is not necessary to buy low sodium.
 
Evergrande Ice Spring 500ml low-sodium natural mineral water is sold for 2.5 yuan, which is 0.5 yuan more expensive than the ordinary version, the difference is mainly in the fresher color packaging, and the baby water is in a gourd-shaped bottle, divided into two types of men and women, and 250ml is sold for 2.5 yuan.