Fuss is a typical example of "selling packaging" in the mineral water industry, the smooth and atmospheric cylindrical bottle body was designed by the former chief creative director of CK, and the plastic bottle can also make a crystal clear glass texture, which is really a sharp tool for photographing. In addition, the water source comes from Norway, which is "the last pure land in Europe", and Fuss has always been firmly established in the high-end market, with star-rated hotels, high-end restaurants, boutique supermarkets and other important offline channels.
 
There are two series of imported still water and domestic still water, and the water sources come from southern Norway and Danxia Mountain in Zhuxi, Hubei Province respectively. In addition, there are bubble series and fruity bubble series, but the latter two do not belong to mineral water, because the production of artificial sparkling water can only be filled with carbon dioxide into the mineral water, but Fusi adds baking soda (sodium bicarbonate), baking soda dissolves in water to produce bubbles and also produces a large amount of sodium, which changes the mineral composition of the water.
 
Fuss imports mineral water from an underground artesian spring in the small town of Iveland in southern Norway, which is sparsely populated and almost unpolluted. Artesian springs have been buried beneath layers of sand and rock for hundreds of years, but due to the low mineral content of the geological composition, the taste of the spring water is close to that of pure water, and it is not very good as mineral water. Imported Fuss and Wanlan are both representatives of soft water, but the ratio of potassium, calcium, and magnesium in Wanlan is more harmonious, and the taste is much better than Fuss. The two are also representatives of appearance, but compared to Bay Blue, Fuss is favored by Hollywood movie stars because of its location advantage, and its positioning is biased towards Internet celebrities, and it was acquired by Reignwood FMCG Group in 2016, and it launched a "localization" plan in China, intending to further expand the market.
 
In June 2018, Fusi decided to establish a mineral water production line in Danxia Mountain, Zhuxi, Hubei Province, China, to produce the Chinese version of Fuss mineral water. With a forest coverage rate of 96% and a groundwater age of 12,020 years, Danxia Mountain is the only approved source of mineral water outside Norway. The domestic fuss is strontium-type mineral water, and from this point of view, the domestic version is not inferior or even better than the imported version. After exempting additional costs such as transportation and tariffs, the price of domestic Fuss is more than half cheaper than the imported version of 330ml at 12 yuan and 500ml at 16 yuan, becoming a pioneer product of Fuss to explore the mid-end market. The industry is generally not optimistic about this self-deprecating operation, but most consumers' evaluation of Futh has not decreased because of this.
 
Compared with other brands of mineral water, the biggest feature is that the mineralization is low, TDS is only 44, the water is very light, and the taste is soft, but if measured by the standard of mineral water, the water sense of imported Fuss is bland. The domestic version of Fusi is strontium-type mineral water, the water body is also very light, and the taste is similar to the imported version, but it is only in plastic bottles, 330ml and 500ml are sold for 5 and 6 yuan respectively, which is very affordable under the big brand of Fuss.