High-quality water has always been a powerful tool for mineral water marketing competition, but Jingtian took a different path and launched the "Water Aristocracy" Baisui Mountain in 2007 to promote water culture to avoid the battle of water sources, and quickly stood out from the crowd of mineral water. It has ranked first in China's mineral water market for nine consecutive years, and has been the first in China's bottled mineral water exports for many years, and now sits firmly in the top spot in the domestic mineral water industry. Unlike most brands that only have a single water source, Baisuishan has a total of four mineral water sources, and is the mineral water brand with the most mineral water mining licenses and the largest production capacity in China's water industry.
Among the four water sources of Baisui Mountain bottled mineral water, the most important one is located in Luofu Mountain, Huizhou, the mineral water comes from the rock fault zone deep underground, and the deep circulation is more than 100 years, and its N1 index is only 0.054 in the evaluation of "Consumer Reports", which is a high-quality and pollution-free water source. The other three are located in Aofeng, Guangzhou, Ningbo, Zhejiang and Yichun, Jiangxi, and are the same as the Luofu Mountain water source, which are metasilicic acid type mineral springs with low total salinity, and the quality meets the standard without affecting the taste.
The metasilicic acid content of Jingtian Baisui Mountain mineral water is between 25~70mg/L, and the mineral content performance is average, fortunately, the hardness is not high and more in line with the smooth and clear taste preference of Chinese requirements, in comparison, it is sweeter than the Nongfu Spring natural mineral water that focuses on promoting "a little sweet".
Before 2017, Baisuishan dominated the Chinese market with only a plastic bottle of natural mineral water, with an innovative flat-shoulder design with four deep grooves and a strong sense of line, which won the first "China International Beverage Festival Packaging Design Gold Award". Flat-shoulder bottle mineral water has 348ml, 570ml and 1L specifications, and the price of 570ml is about 3 yuan, which is a very cost-effective public mineral water.
In order to attack the high-end market, Baisuishan launched the Blairquhan Benwang series in glass bottles in 2017, combining it with the aristocratic culture of Blairquhan Castle in Scotland, once again emphasizing the aristocratic lineage of Baisui Mountain. Benwang natural mineral water uses Luofu Mountain mineral water source, incorporating music elements into the diamond blue bottle, elegant posture, the price of about 10 yuan for a bottle of 348ml is not high in high-end water, and it is a good choice for banquet mineral water.