List of product brands > Food & Liquor > drink > mineral water > Perrier Perrier mineral water Updated: 2025-02-20

Perrier

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82
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8.8
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18429

How about Perrier Perrier Mineral Water brand introduction

In order to highlight the increasingly high-end positioning of mineral water, people often compare mineral water to wine, and Perrier, which set off and led the trend of sparkling water in Europe, is called the champagne of mineral water.
 
Perrier originated in 1863, in 1980, Perrier, which has been very popular in Europe, entered the Hong Kong market, and was subsequently introduced to Chinese mainland by agents, because of the high price, mainly sold in hotels and high-end restaurants, and the sales volume is very small. Although it was acquired by Nestlé in 1992, it was not taken seriously until 2007. Nestle saw that carbonated drinks began to decline in the United States, high-sugar products fell out of favor, and began to promote natural carbonated mineral water with 0 calories but carbonated taste.
 
Perrier's bubbles come from the abundant volcanic gases under the Nime-Vosges Mountains in southern France, where they meet with underground springs and dissolve in the water under constant pressure, emerging from the surface to form rich and intense bubbles. However, Paris adopts the practice of "one water, two systems" to collect water, water and gas are collected separately, and then artificially combined.
 
The free carbon dioxide content in the water is as high as 500 mg/L, the carbonation is saturated, and the bubbles are very strong. In order to maintain the abundance of bubbles in the water, after 11 years of research, Perrier invented in 2001 a PET material specially designed for sparkling water, which can make the 50 million bubbles in the water stable, maintain the flavor of the water, and successfully reduce the packaging cost, so that Perrier can explore the mid-end market.
 
The bubbly taste of Perrier does not disappoint. Its strontium content is as high as 0.77mg/L, which is higher than the vast majority of mineral water on the market, and its saltiness is not outstanding due to the weakening effect of bubbles.
 
Due to its high calcium and low magnesium content, Perrier water is sticky and not astringent, and in the process of expanding the global market, many people do not like its heavy taste. In order to break into the market, Perrier added edible spices to the original mineral water, launched different fruity products, no juice added, still 0 calories, and carbonated taste, quite popular, and now the sales of fruity mineral water have been on par with the original mineral water. Lime and lemon flavours have been around since the 80s, and they are competing in the Chinese market alongside grapefruit. In the European and American markets, there are also yellow peach, strawberry, watermelon, green apple flavors to choose from, if you don't like food flavor, buy original mineral water to add fruit slices is also a good choice.
 
Perrier is available in a wide variety of packaging, including glass and plastic bottles, as well as cans, allowing it to blend into the carbonated beverage section. The price of three kinds of packaging decreases, if purchased in a box, the price of a bottle of 330ml glass bottle can be controlled at about 10 yuan, the specification of plastic bottles is 500ml, the unit price is about 2 yuan lower than that of glass bottles, and the canned bottle is 2 yuan lower than that of plastic bottles, and the price of fruit is the same as that of the original flavor.