Evian, which has entered the Chinese market in the 80s of the last century, has long occupied the position of the first brand of high-end mineral water in China, with a market share of more than 25% of high-end water, and has almost become synonymous with high-end water in China. In fact, Evian has taken the cost-effective route abroad, and its status is equivalent to that of China's Nongfu Spring, with a global market share of more than 10%, and it is the world's second largest mineral water manufacturer, Danone's brand with the best revenue performance.
 
Originating in the French Alps, Evian mineral water has been protected by the French authorities since 1926 after a minimum of 15 years of glacial filtration and mineralization of rock formations. In the filling process, more than 300 water quality tests are carried out every day, and ozone-free sterilization is used, and no bromate is produced. However, between 2011 and 2012, Evian was on the quality black list due to the nitrite exceedance, and although Evian's re-inspection of the samples retained in the factory was qualified, it was impossible to determine whether the batch involved was produced by Evian, but it had a great negative impact on the brand image and also exposed the problem of Evian's insufficient self-inspection ability of the channel.
 
Able to dominate the Chinese market for many years, Evian natural mineral water has performed well, with a TDS of 489 and a high mineral content, including strontium content of 0.4mg/L, which is the main reason for the slightly salty taste of Evian water. The hardness of Evian water is 306, of which the calcium content is 3 times that of magnesium, the taste is rich, and a 500ml bottle of plastic bottled mineral water is about 9 yuan, which is considered a people-friendly price in high-end water, and it is cheaper to buy online.
 
Evian sells mineral water not so much as it sells packaging and high-end positioning. Evian launches limited edition bottles every year, and since 2008 it has launched collaborations with fashion designers, and many collectors will buy them for the bottles. The limited bottle is a fine-mouthed glass bottle, but the pattern is different, the limited bottle in 2018 is designed in collaboration with Italian fashion blogger Chiara Ferragni, with the most classic big eye pattern of the designer himself, 750ml a bottle is sold for 69 yuan, and the investment is not too much if you do a collection, and the price of ordinary glass bottles of the same specification is close to 20 yuan.
 
Evian also has sports bottles, children's bottles, small cute bottles and other products, all of which are plastic bottles, and the caps of sports bottles and children's bottles can be screwed or squeezed, and you can drink water in large gulps or with one hand. The bottle is gourd-shaped, and the label pattern is a classic Disney cartoon image, which is very popular with children.