"Nongfu Spring is a little sweet" is the earliest advertising slogan in China to market mineral water from the perspective of taste, because of its catchy spread all over the country, Nongfu Spring became an instant hit, and now ranks first in China's bottled water market share, and is one of the "top ten" enterprises in China's light industry beverage industry.
 
In fact, the "a little sweet" Nongfu Spring classic red-capped bottle is not strictly speaking mineral water, because it does not exceed the limit of the national standard, and only belongs to natural water in other drinking waters. In 2015, after the launch of two new mineral water products, sports cap and glass bottle, Nongfu Spring officially entered the mineral water market.
 
Nongfu Spring has eight major water sources in the country, all of which are the sources of natural water in red cap bottles, but only Moya Spring in Changbai Mountain, Jilin Province, which has reached the national mineral water boundary index, is the source of its two mineral waters. Moyaquan is a metasilicic mineral spring, which is not outstanding among many mineral water brands, with a TDS of less than 100, soft water, and a sweet taste, which fits the taste of Chinese.
 
At the same time as the mineral water, there is also a natural water labeled for infants and young children, which is taken from Moya Spring No. 2 Spring, which is sterile, low sodium and low mineral. Since there is no standard for infants and young children in the existing drinking water standards in China, the interpretation right of infant mineral water is all in the hands of the merchants themselves. In fact, compared with Nongfu Spring's infant water and sports cover mineral water, there is not much difference between sodium content and TDS value, and ordinary mineral water with sodium content less than 20mg/L and TDS less than 100 is also common, so it is not necessary to buy baby mineral water deliberately.
 
Nongfu Spring also produces bottled water in accordance with commercial aseptic needs, the total number of colonies of each mineral water is less than 1CFU/ml, in fact, there is no need, the national standard "Sanitary Standard for Drinking Water" only requires less than 100CFU/ml, a certain bacterial content can exercise human immunity, as long as the four types of pathogenic microorganisms are not detected. The ozone sterilization used by Nongfu Spring can achieve a strong sterilization effect, but it may also lead to excessive bromate in the water.
 
If you go to the packaging, Nongfu Spring's baby water can also be considered. The capacity is 1L infant water is only 15 cm high, not easy to tip over, and there is a concave design on both sides that is easy to grab with one hand, and it is sold for 9 yuan a bottle.
 
The design of the other two mineral water bottles also has its own merits, the cap of the natural mineral water with the sports cap is suitable for drinking during exercise, the design can be opened and closed with one hand, there is a valve in the cap, when the top cap is opened, the water will not flow out when the top cap is opened, and the water will flow out under pressure, there are two specifications of 400ml and 535ml, and a bottle of 535ml is sold for 4 yuan. Glass natural mineral water is better than the elegant bottle body, exquisite pattern, in 2015 won five top international packaging awards such as the FAB Best Work Award. The bottle is airless mineral water with plant and snowflake patterns, and the animal pattern is aerated mineral water, and the price of a single bottle of 750ml is nearly 50 yuan, which is close to the price of Evian commemorative bottles.